Regional Director of Personal Training

Job Description

Job Description

Benefits:

• 401(k) matching
• Bonus based on performance
• Dental insurance
• Employee discounts
• Health insurance
• Paid time off
• Training & development
• Competitive salary

About the Role

Project Lift is hiring a Regional Director of Personal Training to lead and elevate Personal Training performance across our Retro Fitness clubs.

This is not a desk role. This is a field leadership position for someone who knows how to build trainers, drive results, and create energy inside the clubs. You will be in the business, coaching teams, improving session quality, and holding standards that drive real revenue and member impact.

If you are passionate about developing people, building a winning culture, and owning results, this is a high-impact leadership opportunity.

What You Will Do

• Lead the development of all Personal Trainers across your region
• Coach session quality, programming, cueing, and member experience
• Run weekly in-club training and development sessions
• Own execution of Welcome Workouts, show rates, and close rates
• Partner directly with PT Sales Managers to improve sales flow and conversion
• Integrate dotFIT into daily coaching and client programs
• Spend the majority of your time in clubs coaching and developing teams
• Conduct session audits and provide real-time feedback to trainers
• Lead a structured Quarterly PT Academy across your region
• Align with Regional Managers and Club Managers on staffing, performance, and accountability
• Track performance metrics and provide weekly reporting to leadership

What Success Looks Like

• Trainers consistently delivering high-quality, engaging sessions
• Increased PT revenue across EFT and PIF
• Strong Welcome Workout conversion and follow-up execution
• Improved client retention and program adherence
• PT Sales Managers operating with consistency and discipline
• A clear development pipeline for trainers into leadership roles
• A culture of accountability, energy, and results inside every club

What You Bring

• 3+ years leading Personal Training across multiple locations
• Proven ability to coach and develop trainers at all levels
• Strong background in PT sales, Welcome Workouts, and retention
• High level of accountability with a results-driven mindset
• Ability to lead from the floor and not from behind a desk
• Nationally recognized certification (NASM, ISSA, ACE, NSCA, ACSM, AFAA)
• CPR and AED certification
• Willingness to travel within your region at least 4 days per week
• Strong communication and leadership presence

Compensation

• Base salary plus performance bonus paid quarterly
• Clear path for growth as the platform scales

About Project Lift

Project Lift operates Retro Fitness clubs across Texas, Florida, and New York, backed by BlackRock.

We are building a platform focused on execution, accountability, and member experience. Personal Training is a core driver of our business, and this role is critical to building one of the best PT programs in the industry.

Flexible work from home options available.