General Manager - Zoo & Aquarium Attractions
Keller Executive Search
General Manager – Interactive Zoo & Aquarium
Our client is seeking an experienced and people-oriented Operations Leader to oversee the daily management of a growing, purpose-led interactive zoo and aquarium in Michigan. This is far more than a traditional zoo operations role — it is an opportunity to help shape memorable, hands-on guest experiences that create meaningful connections between people and wildlife.
Reporting directly to the owner and CEO, this individual will provide leadership across several departments, drive operational performance, and help build a culture grounded in accountability, energy, and continuous development. This is a full-time, permanent, on-site opportunity for a leader who is energized by fast-paced, guest-facing environments and believes in mission-driven work.
Key Responsibilities
- Guest Experience: Maintain and continually strengthen standards for visitor satisfaction, ensuring the guest experience remains central to the operation.
- Cross-Departmental Coordination: Promote strong communication and collaboration across teams, ensuring alignment around shared priorities and consistent messaging.
- Reporting: Keep the CEO informed with regular updates on operational results, progress against goals, and key challenges.
- Inventory & Ordering: Oversee weekly inventory checks and coordinate purchasing needs across departments.
- Team Management: Lead and support department managers across animal care, guest services, education, maintenance, and administration through regular check-ins, coaching, and performance development.
- Health, Safety & Compliance: Ensure compliance with all relevant regulations and authorities, including USDA, OSHA, and local requirements, while leading safety drills and maintaining records.
- Mentorship & Culture: Support the development of managers and emerging leaders while reinforcing a workplace culture built on accountability, respect, and growth.
- Strategic Planning: Partner with the CEO and marketing team to identify opportunities for revenue growth, operational improvements, and new guest offerings.
- Operational Leadership: Direct day-to-day operations across the facility, with a focus on excellence in guest experience, animal care, education, employee performance, and safety.
- Financial Oversight: Work closely with the CEO to manage budgets, track expenses, forecast revenue, and identify opportunities to improve efficiency and support growth.
- Staffing & Scheduling: Manage scheduling, time-off requests, staffing levels, and provide support with recruitment and onboarding activities.
- Leading by Example: Be prepared to work on the floor when needed, including direct interaction with guests and exotic animals such as large reptiles.
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