Creative Director

Creative DirectorEmployment Status: Full-Time, Benefits EligibleLocation: On-Site at Gymreapers' HQ in Nampa, ID (20 mins outside of Boise, ID)Reports To: VP of Marketing / VP of Brand & ProductJob Summary:Gymreapers is seeking a dynamic, hands-on Creative Director to define and drive the brand's visual identity and storytelling across all touchpoints. This role will be pivotal in shaping how our products, values, and culture are expressed to the world, ensuring creative consistency while pushing boundaries to inspire our growing global community.The ideal candidate is both a strategic thinker and an executional powerhouse, capable of translating brand vision into compelling creative campaigns and experiences. You will lead a talented creative team and work closely with leadership to bring Gymreapers' message to life across digital, physical, and experiential channels. This role requires a deep understanding of consumer behavior, especially within the fitness and lifestyle space, and a passion for crafting visually stunning and emotionally resonant content. Your leadership will guide the creative direction of product launches, advertising, content, and brand storytelling that authentically connect with our core audience.About Gymreapers:At Gymreapers, we make gear with a purpose and focus on material integrity. You get high-quality lifting gear that's made to outlast cheap look-a-likes. We're reengineering people's workouts and improving the support needed to lift better, longer, and stronger. Improve performance, relieve pain, and add stability to your workout program with premium lifting belts, knee sleeves, wrist wraps, and more.With our mantra, "NOTHING IS GIVEN," we embody a relentless pursuit of excellence, innovation, and community-building.Our Core Values:Grow or DieCustomer ObsessionExtreme OwnershipNothing is Given // Everything is EarnedBe Humble1% Better EverydayLive with IntegritySacrificeKey Responsibilities:Translate Brand Vision into ExecutionTake high-level brand direction and turn it into clear creative outputEnsure all assets align with Gymreapers' tone, identity, and standardsMaintain consistency across: Paid ads, PDPs (Amazon + Shopify), Email/SMS, Social content, Product launchesLead Creative Production Across ChannelsOversee development of all creative assets from concept ? executionDirect photoshoots, video production, and design outputEnsure creative is optimized for each channel while staying cohesiveDrive Campaign ExecutionBring campaign ideas to life across all formats and channelsEnsure campaigns feel integrated, not fragmentedAdapt campaign concepts into: Ads, PDPs, Email, SocialImprove Creative PerformancePartner with Ecommerce and Growth teams to improve: CTR (ad creative), CVR (PDP experience), AOV (visual merchandising, bundling)Iterate on creative based on performance dataLead & Elevate the Creative TeamManage designers, photographers, videographers, and editorsProvide clear direction, feedback, and quality controlRaise the bar on concept strength and executionBuild Creative Systems & WorkflowImplement structured: Creative briefs, Review processes, Approval workflowsImprove speed, clarity, and output qualityMaintain a High Creative StandardOwn the quality of everything that goes outPush for stronger ideas, not just more contentKill weak creative early and elevate strong conceptsQualifications:6–12+ years of experience in creative roles (design, art direction, content, or brand)2–5+ years leading and managing creative teamsProven track record executing high-quality, on-brand creative at scaleStrong portfolio demonstrating: Campaign-level thinking (not just individual assets), Work across multiple channels (ads, ecommerce, social, email)Experience working in ecommerce or consumer brands (DTC required, Amazon a strong plus)Deep understanding of: Paid media creative (hooks, angles, iteration), PDP design and conversion principles, Visual storytelling across formatsAbility to take high-level direction and translate it into clear, executable creativeExperience running or contributing to: Photoshoots, Video production, Product launchesStrong project management and organizational skillsComfortable working in a fast-paced, high-growth environmentBenefits/Perks:Competitive PayCompany paid holidaysPaid Time Off (PTO)Gymreapers on-site gym!Newly renovated HQ!401(k) with up to a 4% employer matchLife Flight Program, VoluntaryEmployee Assistance Program50% Employee Discount100% Employer Paid: Medical, Dental and Vision100% Employer Paid: Short-term and Long-term disability - life insurance for both employee and spouse/dependentsHealth Savings Account (HSA) employee optionGymreapers LLC is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national or ethnic origin, disability, as well as any other characteristic protected by federal, provincial, or local law.