Marketing Specialist

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One. At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One. Job Description Additional Job Description This role is responsible for the development and implementation of the multi-channel marketing programs and strategies to support business line goals. This could include marketing, advertising, promotions, sales collateral and point of sale materials. Delivers measurable, customer-centric, multi-channel marketing programs to maximize customer growth, retention and engagement. Evaluates and measures program results to optimize investment. Works with agencies and cross-functional teams to produce materials that are branded and compliant. Collaborates with internal partners to ensure that all marketing programs are in accordance with all laws, regulations and bank policies. Works with leadership teams to coordinate, develop and execute marketing events such as tradeshows, seminars, industry sponsorships, local events, etc. to achieve business line goals. Provides solutions and problem solve for business line objectives. Key Responsibilities Assist Regional Marketing Managers in the execution of integrated event marketing initiatives across various channels. Assist in the planning and execution of events, webinars, and promotional activities. Coordinate with internal teams — including sales enablement, activation, and digital — to ensure timely delivery of marketing assets. Leverage insights and data to support strategic recommendations and continuous improvement. Help maintain segment-specific marketing plans, calendars, and timelines. Submit marketing materials for compliance review and ensure timely approvals in alignment with regulatory and brand standards. Stay informed on industry trends, market developments, and competitor activities relevant to assigned segments. Preferred Skills/Experience Experience supporting event marketing programs that align with evolving business priorities and drive measurable business results. Demonstrate strong project management skills to successfully deliver multiple events on time and within budget. Proficiency in Cvent event management software is highly desirable and will enable faster onboarding and immediate contribution. Excellent written and oral communication skills, including presentation skills. Proficiency in Microsoft Office (PowerPoint, Excel, Word) and marketing tools (e.g., CRM, email platforms, analytics dashboards). Ability to work collaboratively in a fast-paced, cross-functional environment. Basic Qualifications: Bachelor's degree, or equivalent work experience Six or more years of related experience in marketing and marketing strategy with proven ability to deliver results Basic Qualifications Basic Qualifications: Bachelor's degree, or equivalent work experience Six or more years of related experience in marketing and marketing strategy with proven ability to deliver results The role offers a hybrid/flexible schedule, which means there's an in-office expectation of 3 or more days per week and flexibility to work outside the office location for the other days. This position is not eligible for visa sponsorship. If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants. Benefits Healthcare (medical, dental, vision) Basic term and optional term life insurance Short-term and long-term disability Pregnancy disability and parental leave 401(k) and employer-funded retirement plan Paid vacation (from two to five weeks depending on salary grade and tenure) Up to 11 paid holiday opportunities Adoption assistance Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law Review our full benefits available by employment status here. U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law. U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program. Pay Range: $92,820.00 - $109,200.00 U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures. Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies. Posting may be closed earlier due to high volume of applicants. At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One. #J-18808-Ljbffr