Senior Analyst, Consumer Insights

Sr. Analyst, Consumer Insights

The Sr. Analyst, Consumer Insights, is responsible for supporting Carnival Cruise Line objectives by providing marketing research–based support services. This role utilizes a diverse set of approaches and methodologies, including primary research (qualitative and quantitative), secondary research, and analytics using proprietary company data sources, structured and unstructured. The Sr. Analyst, Consumer Insights contributes research expertise, analytical support, and interpretation of findings to provide data ‑ based recommendations aligned with company or marketing goals.

This role works closely with marketing (brand, product, social media, and paid media), and stakeholders across the organization, including guest experience, itinerary planning, and operations, to understand consumer experiences, sentiments, and opportunities to introduce new or improve existing products, programs, and services. The ideal candidate is a technically proficient marketing research analyst with a data ‑ driven mindset, who can independently produce clear and coherent business narratives with practical recommendations based on data. This role may also support knowledge sharing with other team analysts.

Responsibilities

• Serves as a senior ‑ level marketing research contributor; this includes conducting needs or situational assessments to help inform research methodology selection (qualitative, quantitative, secondary, other); and further includes executing defined stages of the research process (project coordination, survey/interview guide writing and development, survey programming, sample management including distributing and tracking invites, data analysis, data interpretation, storytelling, and report development)
• Mine and analyze assorted data sets to identify insights and opportunities for business and marketing growth, including structured or unstructured data sets derived from satisfaction programs, social listening, proprietary customer databases, or other available sources.
• Support and contribute analytical inputs and narrative development for ongoing internal and external programs related to brand health and brand reputation monitoring.
• Supplier relationship support, including acting as one of the day ‑ to ‑ day contacts and assisting with administrative tasks such as legal or contracting reviews for statements of work, maintaining supply management profiles, and invoice processing.
• Provide informal guidance and collaboration support for other team analysts, including sharing analytical approaches, assisting with platform or process navigation, and offering feedback to support development.
• Performs other duties as assigned

Requirements

• Bachelor's degree required, a Master's degree preferred.
• 5 years of consumer-focused quantitative, qualitative, and secondary/syndicated research experience required. This experience may have been acquired in either a corporate-based marketing research practice or a supplier-side research agency, company or consultancy.
• Demonstrated experience developing and executing qualitative, quantitative, and secondary research methodologies/programs is required.
• This position develops surveys/discussion guides, programs online surveys/activities, analyzes data and produces meaningful and impactful presentations/reports with practical insights and recommendations.
• Sample management experience, from design to execution, is essential.
• Strong analytical and statistical skills and proven experience managing large, structured data sets, and unstructured data sets of varying volume, performing statistical analysis and testing, including weighting are required.
• Experience with advanced methodologies is also required, such as cluster analysis, conjoint analysis, driver analyses, or predictive modeling to understand consumer behavior.
• Some proprietary data warehouse mining and analytics a plus. Strong communication and interpersonal skills required.
• Ability to manage concurrent projects is essential. Advanced Excel and PowerPoint skills required.
• Proficiency with an online survey tool (Qualtrics, Survey Monkey, Alchemer); and usage of a research supplier portal (Claritas, MRI Simmons, Scarborough, YouGov) is necessary.
• Experience with a data visualization tool (Microstrategy, Tableau) is a plus as is experience with statistical software (SAS, SPSS).
• Knowledge of customer segmentation systems (Claritas/PRIZM, Esri/Tapestry, Experian/Mosaic, Nielsen/Spectra) may be helpful. Experience managing external supplier relationships may also be helpful.
• Entertainment, travel or tourism industry experiences beneficial, but not required.
• A successful Sr. Analyst, Consumer Insights will have demonstrated expertise translating complex data analyses into easy-to-understand, actionable business terms.
• Essential experience includes designing and executing qualitative (i.e., focus groups, one-on-one interviews), and quantitative (surveys) research programs, from the "ground up," including those with advanced methodologies/techniques (i.e., conjoint, MaxDiff).
• Knowledge of and working with a syndicated research company portal or platform to self-provision data, with assorted filtering, is valuable.
• Essential experience also includes leading high-stakes projects and delivering insights that directly impact business outcomes.
• Mentoring earlier career stage analyst team members, including informally, is also essential.
• Cross-functional collaboration experiences with marketing, and other teams, to align research goals with overall business strategies/knowledge needs is valuable.
• Though not required, however further helpful is experiences related to the use of artificial intelligence (AI) in the marketing research process (i.e., question wording, coding open end comments, synthetic panels, AI facilitated qualitative interviews).
• This position is classified as "in-office." As an in-office role, it requires employees to work from a designated Carnival office in South Florida Monday through Thursday each week. Employees may work from their home on Fridays. Candidates must be located in (or willing to relocate to) the Miami/Ft. Lauderdale area.

At Carnival, your total rewards package is much more than your base salary. All non-sales roles participate in an annual cash bonus program, while sales roles have an incentive plan. Director and above roles may also be eligible to participate in Carnival's discretionary equity incentive plan. Plus, Carnival provides comprehensive and innovative benefits to meet your needs, including:

• Health Benefits:

  • Cost-effective medical, dental and vision plans

  • Employee Assistance Program and other mental health resources

  • Additional programs include company paid term life insurance and disability coverage

• Financial Benefits:

  • 401(k) plan that includes a company match

  • Employee Stock Purchase plan

• Paid Time Off:

  • Holidays – All full-time and part-time with benefits employees receive days off for 8 company-wide holidays, plus 2 additional floating holidays to be taken at the employee's discretion.

  • Vacation Time – All full-time employees at the manager and below level start with 14 days/year; director and above level start with 19 days/year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 84 hours/year. All employees gain additional vacation time with further tenure.

  • Sick Time – All full-time employees receive 80 hours of sick time each year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 60 hours each year.

• Other Benefits:

  • Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends

  • Personal and professional learning and development resources including tuition reimbursement