Marketing Manager

Responsibilities Develop clear, brand-aligned marketing copy for email, direct mail, landing pages, sales collateral, presentations, newsletters, and campaign materials, including content created independently and with approved AI tools. Build, QA, launch, and optimize marketing campaigns in HubSpot, including emails, lists, workflows, forms, landing pages, segmentation, tracking links, reporting dashboards, and campaign performance updates. Support multi-channel B2B lead generation campaigns for developers, HOAs, and related audiences, ensuring campaign components are accurate, timely, compliant with brand standards, and aligned with agreed-upon objectives. Coordinate direct mail campaigns by preparing copy and campaign inputs, collaborating with print/mail vendors, reviewing proofs, confirming mailing lists and production timelines, and tracking results where available. Partner with the Marketing Director on campaign calendars, project plans, creative briefs, vendor coordination, and cross-functional communications to keep work moving efficiently. Maintain and update marketing assets and basic website content, including landing pages and campaign pages, with attention to AEO/SEO best practices, accessibility, and brand consistency. Provide secondary tradeshow and event marketing support as needed, including ordering materials, coordinating shipments, preparing follow-up campaigns, and supporting post-event reporting, while the Marketing Director retains primary ownership of events. Monitor campaign performance and operational metrics, share insights, and recommend improvements to copy, audience targeting, workflows, direct mail tactics, and overall campaign execution. Requirements 2-4 years of marketing experience, preferably in B2B marketing, professional services, property management, real estate, community management, or another service-based industry. Strong HubSpot Marketing Hub skills, including hands‑on experience building emails, lists, workflows, forms, landing pages, and campaign reports; must be comfortable executing directly in the platform. Ability to work primarily during Eastern and Central Time Zone business hours; candidates located in ET or CT are preferred. Excellent writing and editing skills with the ability to create concise, compelling marketing copy for emails, direct mail, landing pages, campaign materials, and sales support content. Experience supporting email marketing and lead generation campaigns, including audience segmentation, QA, basic performance tracking, and optimization recommendations. Working knowledge of direct mail campaign execution and willingness to coordinate with print/mail vendors, review proofs, and manage production details. Strong project management and attention to detail, with the ability to manage multiple campaign tasks, deadlines, and stakeholders at the same time. Comfort using AI tools responsibly to improve productivity, draft content, organize work, or identify campaign efficiencies while maintaining quality and brand standards. Proficiency with Microsoft Office; experience with Canva, PowerPoint, WordPress, or similar marketing tools a strong plus. Core Competencies Demonstrates expertise in B2B marketing campaign execution, including proficiency in HubSpot for email marketing, lead generation, and direct mail coordination. Strong writing and project management skills are essential for creating compelling marketing content and managing multiple tasks effectively. Tools & Technologies Microsoft Office Canva PowerPoint WordPress AI Tools #J-18808-Ljbffr