Retail Marketing Manager

Why We Exist and What We Do At Dr. Squatch ( ), we’re raising the bar on men’s personal care with our line of natural, high-performance products. We’re on a high-growth, fast-moving ride, continually introducing new product categories, launching into retailers nationwide, and growing internationally. We have been recognized and certified by Great Place to Work® multiple times, and we achieved status as a certified BCorp in 2023. We are looking for passionate, talented people who want to join us in our mission to inspire and educate men to be happier and healthier. About the Role Dr. Squatch is looking for a Retail Marketing Manager who will lead campaign execution while using data‑driven insights to maximize impact across mass, club, drug, and grocery channels. This full‑time hybrid role reports directly to the Director of Shopper Marketing. It is based in Marina del Rey, California, and offers a base compensation range of $110,000 to $130,000 with benefits. What You’ll Do Campaign Execution & Retail Implementation (40%) Lead end‑to‑end execution of retail marketing campaigns from planning through post‑analysis across all major retail channels Manage detailed campaign timelines, ensuring all components launch on schedule and within budget Oversee creation and distribution of retail marketing assets, including displays, signage, and digital content Coordinate with sales team to ensure flawless in‑store execution and compliance with planogram requirements Manage promotional calendars and pricing strategies across mass, club, drug, and grocery retailers Conduct store audits to ensure campaign standards are maintained and identify execution gaps Campaign Data Analysis & Insight Generation (40%) Analyze campaign performance data to uncover new insights about customer behavior, promotional effectiveness, and market trends Conduct deep‑dive analysis of retail campaign results to identify what’s working and where opportunities exist for optimization Translate complex data findings into actionable recommendations for future campaign planning and strategy Develop and maintain performance dashboards that track key metrics and provide real‑time insights into campaign effectiveness Use data to tell compelling stories about campaign performance and customer engagement across retail channels Cross‑Functional Collaboration & Internal Partnerships (20%) Serve as primary liaison between marketing, sales, supply chain, and creative teams Lead weekly cross‑functional meetings to align on campaign priorities, timelines, and resource allocation Partner with supply chain to ensure product availability aligns with campaign launch dates Collaborate with creative team to develop compelling retail‑specific marketing materials Work with finance to track campaign budgets and measure ROI across initiatives About You Required Experience 5+ years of retail marketing experience with mass, club, drug, and grocery channels Proven expertise in end‑to‑end campaign execution and retail implementation Strong analytical background with experience in retail data analysis and insight generation Demonstrated success managing complex, multi‑channel retail campaigns Exceptional project management skills with ability to manage multiple campaigns simultaneously Advanced analytical capabilities with proficiency in data analysis tools and retail POS systems Excellent cross‑functional collaboration and communication skills Strong retail acumen with understanding of channel‑specific requirements Detail‑oriented with focus on both strategic thinking and flawless execution Equal Employment Opportunity As set forth in Dr. Squatch’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law. Reasonable Accommodation for Applicants with Disabilities Reasonable accommodation will be made so that qualified applicants with disabilities may participate in the application process. If you need any accommodations during the hiring process, please let us know when you submit your application and we will do our very best to adjust as needed. #J-18808-Ljbffr Dr.-Squatch