Automotive Product Trainer -Northern Michigan

Product Trainer

Elevate Knowledge. Inspire Confidence. Drive Sales Excellence.

We are seeking a dynamic and knowledgeable Product Trainer to support a territory of automotive dealerships by delivering engaging product training, coaching sales consultants, and improving overall dealership performance. In this role, you'll become the go‑to expert on vehicle features, competitive insights, and sales‑readiness—empowering dealership teams to deliver exceptional customer experiences.

This is a high‑impact, travel‑based training role perfect for someone who loves the automotive industry, excels at presenting and coaching, and enjoys building strong dealership relationships.

Deliver Engaging Product Training

• Conduct in-dealership training sessions that meet established performance standards.
• Train sales consultants on vehicle features, technology, trim differences, trailering, light-duty truck fundamentals, and infotainment systems.
• Facilitate both small group sessions and large meetings with energy, clarity, and credibility.

Coach Sales Consultants to Improve Performance

• Provide hands-on coaching to help sales teams present product benefits, demonstrate features, and build customer confidence.
• Observe sales interactions and offer actionable feedback that enhances sales readiness and product knowledge.

Manage Territory Training Needs

• Develop and maintain a training schedule that aligns with dealership needs and regional priorities.
• Collaborate with regional personnel to understand performance goals and focus areas.
• Maintain flexibility to support urgent requests, special assignments, or dealership events.

Support Product Launches & Special Initiatives

• Facilitate launch events and introduce new product features and technologies.
• Deliver competitive overviews and ongoing product study to ensure training is always up-to-date.

Operational Excellence

• Submit schedules, training rosters, activity reports, and expense reports accurately and on time.
• Represent the training organization with professionalism and strong communication.

What Makes You a Great Fit

• 3–5 years of automotive retail or automotive-related experience.
• Strong understanding of vehicle technology, light truck fundamentals, trailering, and infotainment systems.
• Outstanding communication, facilitation, presentation, and coaching skills.
• Proficiency with PowerPoint and general computer literacy.
• Strong organizational skills with the ability to work independently and within a team.

Logistics & Working Conditions

• 80% travel within assigned territory.
• Training delivered at dealership locations, regional meetings, and special events.
• Home-office based.
• Must reside within assigned territory.

Why This Role Matters

You will be the bridge between product excellence and dealership performance—empowering sales consultants to confidently represent modern vehicle technology and deliver world‑class customer experiences. Your training will directly impact sales effectiveness, customer satisfaction, and dealership success.

About Us

GP Strategies Corporation is one of the world's leading talent transformation providers. By delivering award-winning learning and development solutions, we help organizations transform through their people and achieve meaningful change. GP Strategies has delivered our innovative consulting, learning services, and talent technology solutions to over 6,000 organizations globally.

From our global experience working across thousands of projects and initiatives over the past 55 years, we've learned that relationships, business, work, innovation, strategy, and transformation are all about people. And, to put it simply, GP Strategies is about our people - an extensive global network of learning experts. Additional information can be found at

With more than 4000 employees in over 30 countries, diversity at GP Strategies is second nature! Beyond our locations, our culture focuses on performance and revolves around respect, fairness, and working collaboratively to achieve our goals. We support our People, no matter who they are or where they are from, because we all have valuable and unique perspectives and approaches. That's how great ideas are born, which enable us to work smarter.

GP Strategies is committed and proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth and related conditions, sexual orientation, and gender identity), national origin, age, veteran status, disability, or any other federally protected class.

Job Info

• Job Identification 2600415
• Job Category Technical and Professional
• Locations 3155 West Big Beaver, Troy, MI, 48084, US (Hybrid)