Head of Content Strategy & Integrated Marketing

We anticipate the application window for this opening will close on - 3 Jun 2026At MiniMed, you can begin a lifelong career of exploration and innovation, while helping make a difference in the lives of people living with diabetes around the globe. You'll lead with purpose, breaking down barriers to innovation for a more connected, compassionate world.About the RoleMiniMed is redefining what it means to live well with diabetes — and we're looking for a visionary marketing leader to help tell that story to the world. As Head of Content Strategy & Integrated Marketing, you will shape the voice, narrative, and content ecosystem of a bold, purpose-driven company at one of the most exciting moments in its history. This is a rare opportunity to build something meaningful — establishing the strategic foundation for how MiniMed connects with patients, caregivers, healthcare professionals, and the broader world across every channel and market. If you are a seasoned marketing executive who thrives at the intersection of strategy, storytelling, and scale, this role was made for you.What You'll DoLead MiniMed's global content ecosystem, developing a clear, distinctive brand narrative and scalable content approach that drives consistency globally and impact locallyDefine and operationalize a unified content strategy across all audiences — patients, caregivers, HCPs, payers, and employees — anchored in a focused set of high-impact stories, campaigns, and priority moments that advance business priorities and strengthen market presenceShape MiniMed's global voice and competitive narrative, ensuring the organization communicates with clarity, relevance, and differentiation across markets and channelsEstablish the strategic direction for global content and media engagement, aligning campaign architecture, editorial priorities, and channel strategy across paid, owned, and earned environments to maximize reach and impactSet enterprise standards for content development, including messaging frameworks, formats, governance models, and operating processes that enable speed, quality, and measurable impact across the organizationDevelop and execute enterprise-wide integrated marketing programs, including business case development, budget management, execution, and ongoing performance measurementLead sponsorship and partnership strategies, including concepting, evaluation, creation, and activationPartner with the Digital Center of Excellence to define the measurement approach for content and media performance, including shared KPIs, testing frameworks, and continuous optimization practicesDevelop reputational KPIs and listening tools to track and measure program impact on a corporate, regional, and global basisCollaborate cross-functionally with regional teams, marketing leaders, and key partners to ensure global strategy translates effectively into local execution while maintaining alignment and consistencyDrive innovation in storytelling, engagement models, and channel approaches — identifying new opportunities to connect with audiences and scaling the approaches that demonstrate impactBuild and maintain stakeholder contact programs that deliver MiniMed's point of view and insights to the right audiences at the right timeMinimum QualificationsBachelor's degree required; advanced degree preferredMinimum of 15 years of relevant marketing experience, or 13 years with an advanced degreeMinimum of 10 years of managerial experiencePreferred Skills & CompetenciesStrategic Vision: Proven ability to develop and lead corporate-level marketing strategy with broad organizational impact, including P&L or budget accountabilityExecutive Leadership: Experience managing multiple teams and departments, with a track record of developing high-performing leaders and setting organizational directionIntegrated Marketing Expertise: Demonstrated mastery in integrated marketing, content strategy, or a combination of related marketing disciplines with proven experience managing budgets and driving measurable business outcomes at an enterprise levelStorytelling & Brand: Exceptional ability to craft compelling narratives that resonate across diverse audiences, channels, and marketsOmni-Channel Expertise: Deep knowledge of paid, owned, earned, and shared media strategies with a data-driven approach to optimizationCross-Functional Influence: Ability to align and mobilize regional teams, agency partners, and senior stakeholders around a shared content visionInnovation Mindset: Passion for identifying emerging trends, testing new engagement models, and scaling approaches that demonstrate real impactHealthcare or MedTech Experience: Familiarity with regulated industries, HCP engagement, and patient-facing communications is a strong advantageAt MiniMed, we believe that great marketing has the power to change lives. Join us and help shape the future of diabetes care.Physical Job RequirementsThe above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role.Benefits & CompensationMiniMed offers a competitive salary and flexible benefits packageAt MiniMed, we put people first. A commitment to our employees lives at the core of our values: We recognize their contributions. They share in the success they help create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every stage of your career and life.Salary ranges for U.S (excl. PR) locations (USD):$220,000.00 - $330,000.00The base salary range is applicable across the United States, excluding Puerto Rico and specific locations in California. The offered rate complies with federal and local regulations and may vary based on factors such as experience, certification/education, market conditions, and location. Compensation and benefits information pertains solely to candidates hired within the United States (local market compensation and benefits will apply for others).This position is eligible for a short-term incentive called the Short Term Incentive (STI).This position is eligible for an annual long-term incentive plan.At MiniMed, we are committed to supporting the well-being and financial security of our employees. Regular employees working 20 or more hours per week are eligible for a robust benefits package, including health, dental, and vision insurance, as well as access to a Health Savings Account, Healthcare Flexible Spending Account, life insurance, long-term disability leave, and a dependent daycare spending account. In addition, all regular employees enjoy incentive plans, a 401(k) plan with company match, short-term disability coverage, paid time off and holidays, participation in our Employee Stock Purchase Plan, and access to our Employee Assistance Program. Eligible employees may also benefit from our Non-qualified Retirement Plan Supplement and Capital Accumulation Plan, subject to IRS minimum earnings requirements. Please note that “regular employees” refers to those who are not temporary staff, such as interns, and some benefits may not apply to employees in Puerto Rico.For further details about our comprehensive benefits, we encourage you to visit the link below.MiniMed Benefits OverviewAbout MiniMedMiniMed is a full-stack insulin delivery company dedicated to supporting people living with diabetes through every step of their journey — when and how they need it. For more than 40 years, we’ve been committed to redefining what’s possible: intelligent dosing systems designed for real life, predictive insights that stay a step ahead, and always on support when it’s needed most. At the heart of everything we do is a simple Mission: to make every day a better day for people with diabetes.Learn more about our business, and our mission here .It is the policy of MiniMed to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, familial status, membership or activity in a local human rights commission, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, MiniMed will provide reasonable accommodations for qualified individuals with disabilities.If you are applying to perform work for MiniMed in any position which will involve performing at least two (2) hours of work on average each week within the unincorporated areas of Los Angeles County, you can find here a list of all material job duties of the specific job position which MiniMed reasonably believes that criminal history may have a direct, adverse and negative relationship potentially resulting in the withdrawal of a conditional offer of employment. MiniMed will consider for employment qualified job applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. #J-18808-Ljbffr Minimed