Senior Manager Omnichannel Customer Marketing

Omnichannel/eCommerce Expert Lead the development and execution of customer‑specific omnichannel marketing strategies, integrating digital, in‑store, and promotional tactics. Serve as the internal and external eCommerce expert, educating cross‑functional teams on best practices, emerging trends, and platform capabilities. Lead retail media network JBP negotiations and processes, collaborating with customer teams, media teams, and other internal stakeholders. Drive eCommerce marketing initiatives across retailer platforms, including PDP optimization, retail media, search strategy, and digital shelf management. Collaborate with external agencies and internal stakeholders to ensure seamless execution of customer programs. Manage budget allocation and ensure efficient use of resources across customer programs. Own the relationship with retailers through the Retail Media Networks and Digital Category Managers to grow Bimbo Bakeries Brands digital penetration. Monitor, analyze, and report on customer eCommerce performance KPIs and program performance, collaborating with the Analytics team to optimize campaigns and inform future strategies. Lead change management, staying on top of trends to future‑proof our online business and continue to grow. Connect the dots across the company to ensure eComm/Omni activity flows from marketing strategy to execution at retail. Partner with Sales, Category Management, and Brand Marketing to identify customer opportunities and translate insights into actionable marketing plans that align with total customer strategy. Drive the importance of eComm/Omni through the organization as the subject matter expert, sharing learnings and knowledge to drive growth for the business. Partner with the Full Funnel Media team and Rise Media on optimizing media strategy and media buy in support of brand and sales goals at retailers. Collaborate with Partnership and Content teams to build consumer‑led programming and creative. Participate in annual operating plan and communications plan activities, representing the Omnichannel customer point of view from strategy to execution. Leadership & People Management Leads through change with confidence and resilience, inspiring teams to stay focused and energized even when facing roadblocks. Demonstrates strong people leadership, with a proven ability to motivate, coach, and grow direct reports while empowering them to take ownership. Relationship builder who practices empathy and respects diverse backgrounds and needs; authentically builds credibility and followership through courage and self‑awareness, resulting in allies. Recognizes others for their accomplishments and finds opportunities to celebrate big and small wins. Thinks systemically, navigating complexity, uncertainty, and ambiguity with a structured, solutions‑oriented mindset. Strong problem‑solving and analytical skills; able to determine critical issues and develop effective action plans. Effective verbal and written communication skills, with the ability to use storytelling to influence decisions. Gritty and resourceful when necessary; trusted to make well‑informed decisions and take evidence‑based risks. Self‑starter who can meet deadlines, is well‑organized, and can work autonomously. Demonstrates strong project and process leadership, with the ability to design, implement, and continuously improve ways of working across teams. Experience working in a remote team setting under pressure and in a fast‑paced environment. Continuous learning mentality as the industry adapts in this ever‑changing space. Adapts approach and attitude in real time, according to the changing demands of different situations. Creates a climate where people are motivated to do their best to help the organization achieve its objectives. Holds self and others accountable to meet commitments. Makes sense of complex, high‑quantity, and sometimes contradictory information to effectively solve problems. Qualifications Bachelor’s level degree required; Master’s degree plus. 8+ years of relevant experience in eCommerce/Omnichannel Customer. Ideal candidates have eCommerce or Omnichannel/Shopper experience. Consumer Packaged Goods (CPG) experience preferred. Experience working cross‑functionally and leading teams. Ability to travel 10‑20% as needed. Equal Opportunity Employer Statement #J-18808-Ljbffr