Medical Channel Strategy and Engagement Lead
$230.9k - $384.8kPfizer Inc
Pfizer seeks a Medical Channel Strategy and Engagement Lead to develop and execute omnichannel digital engagement strategies across therapeutic areas including Oncology, Primary Care, Specialty, and Vaccines. The role involves leading a team to optimize healthcare professional communication through integrated digital platforms, scientific content dissemination, and media channel management while ensuring regulatory compliance.
Responsibilities
- Lead team to design and execute omnichannel medical engagement strategies across priority medicines and therapeutic areas
- Develop scientific content dissemination frameworks integrating digital platforms, audience journeys, and channel optimization
- Oversee medical media buys, vendor partnerships, and performance monitoring across digital and social channels
- Serve as escalation point for digital engagement, channel operations, and cross-functional optimization issues
- Collaborate with global and local medical leadership to establish best practices for precision healthcare professional engagement
Requirements
- Advanced scientific degree (PhD, PharmD, or equivalent)
- Minimum 7+ years pharmaceutical industry experience
- 2+ years Medical Affairs, Scientific Publications, or Medical Communications experience
- Demonstrated leadership experience influencing peers across matrix organizations
- Expert knowledge of external healthcare professional marketplace and engagement channels
- Understanding of global and local regulations impacting medical information dissemination
- Experience managing people, technology, and financial resources at scale
Vacancy posted 3 days ago
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