Director of Sales and Marketing

Job Description

Job Description

SUMMARY: Develops and executes sales and marketing plans for the community and meets budgeted occupancy goals for the community thorough internal and external sales efforts.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

•Develops and executes sales and marketing plans for the community.

•Generates new inquiries through successful sales calls to professional referral sources; the company

requirement is a minimum of 3-4 move ins a month or more. Manages the community sales and marketing budget.

•Establishes and maintains relationships with professional referral sources.

•Attends industry-related continuing education seminars, professional networking opportunities,industry -related community events, etc.

•Completes sales and marketing activity reports and maintains customer database (Yardi).

•Plans and executes marketing events for professionals and prospects.

•Organizes the entire move-in process including coordinating with all departments, completingnecessary paperwork, and guiding resident families through the move-in process.

•Oversees make-ready for available apartments and assists in monitoring and maintaining thecommunity’s appearance.

•Participates in the Manager-On-Duty (MOD) rotation schedule on the weekend. Oversees operations of the entire community during the assigned MOD rotation, addresses complaints, and resolves problems in accordance with company policies and applicable laws.

•Performs other duties as assigned.

•Proficient knowledge of Microsoft Excel, Word and Outlook.

QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements below are representative of the knowledge, skill, and/or ability required.

•Two (2) years’ experience in all aspects of developing and maintaining sales and marketing strategies.

•Bachelor's degree from an accredited university; or an equivalent combination of education andexperience.

•Must have experience working with individuals with dementia.

•Must have a valid driver’s license and clear driving record (satisfactory for inclusion on company auto insurance policy).

•Proficient knowledge of Microsoft Excel, Word and Outlook.

COMPETENCIES:

•Action Oriented - Proactively takes actions and engages in new challenges. Drives hard to getthings done; full of energy for things that are challenging; not fearful of acting with a minimum of planning; seizes opportunities when they arise.

•Building Strategic Working Relationships - Initiates collaborative relationships to accomplishwork goals. Proactively seeks opportunities to build relationships; develops others’ and own ideas: subordinates personal goals – facilitates collaborative partnerships and agreements; uses interpersonal skills.

•Customer Focus - Meets the expectations of internal/external customers. Establishes andmaintains effective relations with customers; gains customers’ trust and respect; talks and acts with customers in mind – gets first-hand customer information and uses it for improvements in productsand services.

•Drive for Results - Drives to exceed goals successfully. Takes prompt action to accomplishobjectives ; demonstrates proactive behavior; focuses on the bottom-line; steadfastly pushes selfand others for results.

•Interpersonal Savvy - Works well with all kinds of people. Builds appropriate rapport – listens;establishes constructive and effective relationships; uses diplomacy and tact; diffuses high-tensionsituations comfortably.

•Sales Ability & Persuasiveness - Uses appropriate interpersonal styles and communicationmethods to gain acceptance of product, service or idea. Questions and probes; establishes strategy;builds rapport; demonstrates capability; gains commitment.

PHYSICAL DEMANDS: The physical demands are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

•Required to stand and walk regularly, occasionally sit, lift and/or move up to 25 pounds.

•The noise level in the work environment is usually moderate.