Senior Brand Manager

Wizard launched into DTC this spring, with CVS and Walmart this summer and a pipeline of SKUs, channels, and partnerships behind it. We have sharp creative, a breakthrough product, and a category all to ourselves. What we need is the person who makes all of it land — in every channel, in every quarter, with every customer touchpoint firing in sync. This is a brand quarterback role. You won't own social or experiential or influencer as separate functions. You'll own the brand — and make sure social, influencer, experiential, and retail marketing all ladder up to the same story, launch on the same calendar, and reinforce each other instead of fighting for airtime. What you'll own brand management, end to end Own the brand calendar. Every campaign, launch, collab, activation, seasonal moment — you hold the master plan and the integrated timeline across every channel. Write and maintain brand briefs for campaigns, product launches, and always-on work. Make sure every team is building from the same prompt. Guard the brand voice and visual system, while meeting commercial brief and objectives. Our verbal ID is strong; your job is to make sure it shows up consistently from a TikTok hook to a CVS endcap to a press release. Run the weekly marketing stand-up. Keep functions aligned, unblock what's stuck, escalate what needs to leadership. partnering across every marketing function social — partner with the social manager on content strategy, platform mix, and calendar. You're not writing captions; you're making sure social is connected to everything else we're doing and that the brand voice holds. experiential — own activation strategy in collaboration with PR and creative. Coachella-style moments, retail launch events, founder-driven IRL, mailers, pop-ups. You brief, you pressure-test, you measure. influencer — partner with the influencer lead on program strategy, creator selection, seeding calendar, and measurement. You make sure the influencer program reinforces the brand positioning instead of drifting into generic wellness-creator territory. retail marketing — partner with Head of Retail on retailer-specific marketing: Walmart Connect, CVS ExtraCare, co-op, in-store activations, shopper marketing. Translate brand for each retailer's customer without losing the thread. the connective stuff Quarterly planning. Take the marketing leadership’s strategic priorities and turn them into an integrated plan with workstreams, owners, and deadlines. Performance reporting. Own the brand health dashboard — awareness, sentiment, repeat rate, retailer velocity, DTC conversion. Tell the story, not just the numbers. Launch leadership. When a new SKU drops, you're the integrated launch lead — creative, packaging, PR, social, paid, retail, ecom all moving together. Agency and partner management. Sit on key relationships (PR, paid, influencer agency) and keep them accountable to the plan. Partner with the leadership team to translate brand strategy and consumer insights into annual marketing plans, campaign calendars, and go-to-market initiatives. Develop always-on and tentpole strategies that support Hero SKU growth, consumer engagement, and key business objectives. You instinctively champion the customer in every conversation. You leverage consumer insights, market trends, and performance data to ensure every decision starts with her needs—not internal assumptions. who you are 5+ years in brand marketing, with 3+ at Senior Brand Manager or equivalent at a high-growth CPG, beauty, or wellness brand. You've lived through a multi-channel launch. You know what it takes to stand up DTC, Amazon, and national retail in parallel — and you have strong opinions about what breaks and why. Natural orchestrator. You like the work of making other people's work better and keeping a dozen plates spinning. You don't need to own a channel to feel ownership. Strong strategic chops and strong executional chops. You can write a quarterly plan on Monday and pressure-test a paid creative brief on Tuesday. Fluent across the marketing stack. You don't need to be a paid expert or a social expert, but you've worked closely enough with each function to know a good brief from a bad one and a real insight from a vanity metric. Great writer who understands how to communicate both the brand and the commercial objectives. Briefs, updates, positioning docs — your writing is clear and specific. Comfortable with ambiguity. We're small, we're fast, and the org is changing. You're energized by that, not frustrated by it. Bias to action and calm under pressure. A Walmart POS issue, a viral TikTok moment, and a creative delay all happen in the same week. You can hold all three. nice to have, not required Wellness, personal care or beauty background — especially brands known for distinctive brand voice (think: Olipop, Poppi, Rhode, Dedcool, Starface, Billie) Experience launching into Walmart, CVS, Target, or Ulta Direct involvement with influencer programs at scale Comfort with scrappy tools (Notion, Figma, Asana, Slack) — we're not enterprise logistics Reports to: VP Brand Location: Remote, US-based Comp: Competitive base + equity + benefits Start: ASAP