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Marketing Manager

Jobtailor

Irving, TX

Responsibilities Tone of Voice Development and Strategy Partner with brand marketing teams to define and refine tone of voice guidelines across multiple brands. Translate brand positioning into clear writing systems (voice principles, do/don’t examples, messaging frameworks). Ensure tone is adaptable across channels while remaining consistent and recognizable. Continuously evolve voice guidelines based on performance and brand needs. Digital Copywriting & Execution Write high-performing copy across digital-first channels including SMS/texting marketing, social media captions, email and marketing automation, digital ads, and web content. Support occasional print copy needs (flyers, direct mail, etc.) as extensions of campaigns. Adapt messaging for different audiences, services, funnel stages. AI-Enabled Copy Systems Build and maintain AI-powered copywriting agents to scale content creation. Translate tone of voice guidelines into effective prompts and structured workflows. Use AI tools to generate, refine, and iterate on copy while maintaining quality and brand integrity. Identify opportunities to improve speed and consistency through automation and templating. Performance & Optimization Use performance data (engagement, CTR, conversions, etc.) to refine messaging. Test and iterate on headlines, hooks, and offers to improve effectiveness. Requirements 4–7 years of experience in copywriting, content, or digital marketing roles Strong portfolio demonstrating digital-first copywriting (SMS, email, social, ads, etc.) Experience developing or working within brand voice/tone of voice systems Experience using AI tools to support copywriting workflows (e.g., ChatGPT, Claude, etc.) Experience in multi-location or franchise-based businesses Experience with A/B testing and performance marketing Familiarity with CRM and marketing automation platforms Core Competencies Demonstrates expertise in digital copywriting across various channels, with a strong focus on tone of voice development and performance optimization. Proficient in utilizing AI tools to enhance copywriting workflows and ensure brand consistency. Tools & Technologies CRM Platforms Marketing Automation AI‑Powered Copywriting Tools #J-18808-Ljbffr

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Vacancy posted 2 days ago
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