Sr. Brand (Product) Manager

Brand (Product) Manager I Hybrid (50/50) capacity at our Global Headquarters in Hunt Valley, Maryland. Immediate hiring. Role Summary The Senior Brand (Product) Manager is accountable for the strategic direction, financial performance, and long-term growth of McCormick’s Hispanic brands, including McCormick Mayonesa and El Guapo. This role leads end‑to‑end brand management, including P&L ownership, portfolio strategy, innovation, commercialization, and cross‑functional execution. The Senior Product Manager partners across Marketing, Sales, Finance, Supply Chain, R&D, and Global teams to deliver sustainable growth, strengthen brand equity, and drive profitable market share gains in a dynamic and competitive CPG environment. Responsibilities Own full P&L accountability for Hispanic brands, delivering annual revenue, profit, and share sufficiency through disciplined financial and brand management. Lead the development of a comprehensive annual brand plan for presentation and alignment to divisional leadership, identifying pillars for growth and gaining buy‑in from cross‑functional partners. Drive portfolio strategy and lifecycle management, including innovation pipeline development, renovation, SKU optimization, pricing strategy, and disciplined resource allocation to maximize return on investment. Lead end‑to‑end commercialization, from business case development and consumer validation to go‑to‑market execution, ensuring on‑time, on‑budget launches with strong in‑market performance. Analyze syndicated data, competitive activity, consumer insights, and financial performance to identify risks and opportunities; translate insights into clear, actionable growth initiatives. Partner closely with Sales and Trade Marketing to develop customer‑ready selling stories and promotional strategies. Collaborate with Demand Planning and Supply Chain to deliver accurate volume forecasts. Partner with Global Marketing on brand standards, positioning, advertising, packaging, and consumer research to ensure consistency and effectiveness. Lead and influence cross‑functional teams, providing clear direction, resolving trade‑offs, and ensuring accountability across complex initiatives. Closely monitor and analyze sales volume, market share and competition to provide actionable insights and recommendations for improvement. Qualifications University degree in Marketing or Business Management. Minimum of 8+ years of Marketing experience, preferably in the Consumer Packaged Goods industry. Demonstrated relevant skills & results in forecasting, advertising, market research, consumer & trade promotion, P&L management and business planning. Expertise in syndicated databases, market research, business planning, media planning, finance, promotional activities and consumer communications. Sound understanding of concepts, principles and practices in Marketing and a basic understanding of other areas including Sales, Finance and Supply Chain. Understanding of the industry sector and competitive landscape. Strong written and verbal communication skills and developed diplomacy skills required to guide, influence and convince others; strong relationship with Sales and external customers and agencies. Financially savvy, with ability to manage costs and resource allocations across business segments. Benefits Base salary compensation will be determined based on factors such as geographic location, skills, education, experience for this role, and/or internal equity of our current employees as part of any final offer. This position is also eligible to participate in McCormick’s Incentive Bonus (MIB) Plan/ McCormick’s Sales Incentive Bonus (SIB) Plan/ McCormick’s Dividend Program. In addition to a competitive compensation package, permanent employees of McCormick are eligible for our extensive Total Rewards programs that include: Comprehensive health plans covering medical, vision, dental, life and disability benefits. Family‑friendly benefits such as paid parental leave, fertility benefits, Employee Assistance Program, and caregiver support. Retirement and investment programs including 401(k) and profit‑sharing plans. Equal Opportunity McCormick & Company is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law. As a general policy, McCormick does not offer employment visa sponsorships upon hire or in the future. #J-18808-Ljbffr