Marketing & Brand Coordinator

Marketing & Brand Coordinator

Location: Bakersfield, CA
Schedule: Monday – Friday, 9:00 AM – 5:30 PM (In-Office)
Employment Type: Full-Time
Pay Range: $20.00 – $25.00 per hour, depending on experience

Position Summary

Tacos La Villa is seeking a highly analytical and results-driven Marketing & Brand Coordinator to support the company's marketing strategy across all locations. This role will focus on campaign execution, sales analysis, brand management, customer engagement initiatives, and measuring marketing effectiveness.

Essential Duties & Responsibilities

• Analyze sales, traffic, and customer trends across all restaurant locations.
• Measure and report on marketing campaign performance and return on investment (ROI).
• Coordinate and execute company-wide marketing promotions and seasonal campaigns.
• Manage relationships with external marketing, advertising, and social media vendors.
• Develop monthly marketing performance reports and recommendations for leadership.
• Monitor customer feedback, online reputation, and brand sentiment.
• Assist with loyalty, rewards, email, and SMS marketing initiatives.
• Coordinate marketing efforts for new store openings and special events.
• Research market trends, competitor activity, and customer behavior.
• Track marketing budgets and campaign expenditures.
• Ensure brand consistency across all locations and marketing materials.
• Collaborate with Operations, HR, and Executive Leadership on company initiatives.
• Identify opportunities to increase guest traffic, sales, and customer retention.

Qualifications

• Bachelor's Degree in Marketing, Business Administration, Communications, Analytics, or a related field preferred.
• 2–5 years of marketing, business analytics, or campaign management experience.
• Experience analyzing sales and operational data.
• Strong proficiency in Microsoft Excel, Google Sheets, and reporting tools.
• Experience working with marketing agencies or external vendors preferred.
• Restaurant, retail, hospitality, or multi-unit business experience preferred.
• Valid driver's license and reliable transportation.

Required Skills & Competencies

• Bilingual in English and Spanish (Required).
• Strong analytical and critical-thinking skills.
• Advanced organizational and project management abilities.
• Ability to interpret data and make business recommendations.
• Excellent communication and presentation skills.
• Professional demeanor and ability to maintain confidentiality.
• Positive attitude and strong interpersonal skills.
• Ability to manage multiple projects simultaneously.
• Self-motivated with strong attention to detail.
• Takes pride in producing accurate, high-quality work.

Benefits

• Medical, Dental, and Vision Insurance
• Paid Time Off
• Paid Holidays
• Employee Meal Benefits
• Career Growth Opportunities
• Opportunity to advance into a Marketing Manager role

Tacos La Villa is an Equal Opportunity Employer committed to fostering a professional and inclusive workplace.