Marketing Liaison

Job Summary The Marketing Liaison will be responsible for building referral source relationships in a variety of settings, such as hospitals, clinics, and senior‑service related organizations within the community. The role focuses on building and growing census and quality mix by developing the market, working with acute care and other referral sources, and providing prospective residents and/or responsible parties with appropriate information and assistance to choose the nursing center. Job Type Full‑Time Benefits Offered Healthcare Dental Vision PTO 401K Qualifications Bachelor’s Degree in marketing, health care or related business field preferred. Minimum of 2 years direct sales experience targeted to physicians, hospital personnel, and case managers preferred. Proven success in personally developing referrals for a medical product from health care target markets (physicians, hospitals and case managers). Evidence of a local referral network from which to develop referrals. Experience with local community groups preferred. Responsibilities Expand community base and develop referral relationships with, but not limited to, senior‑service organizations, case managers/discharge planners from hospitals, rehabs, and nursing homes, adult day care centers, geriatric physicians, assisted living, and retirement communities. Understand local industry trends to represent and differentiate the company and its services in the market. Take an active role in developing the marketing plan and budget with the VP of Business Development by assessing community needs, outlining marketing strategy/objectives, identifying major competitors, and establishing specific marketing action items with measurable goals. Develop relationships with a growing base of referral sources, leading to a consistent flow of quality referrals to the center. Majority of time (95%) allocated to external sales development. Effectively utilize the company CRM tools to maintain accurate and up‑to‑date information on referral sources. Maintain a thorough knowledge of the center’s products, services, capabilities, and physician relations. Take an active role in business meetings. Meet weekly with Administrator/department heads to discuss marketing opportunities, concerns, and solutions. Meet regularly with nursing staff to discuss clinical service levels. Evaluate the center’s physical environment through weekly rounds and discuss findings with the Administrator. Maintain awareness of admitting and attending physicians’ opinions and challenges. Maintain an active involvement in community organizations and associations. Be evaluated on metrics such as total revenue at/above budget, quality mix at/above budget, total occupancy at/above budget, Medicare‑private conversions meeting objective, and sales calls meeting or exceeding goal. Maintain up‑to‑date customer profiles on existing referral sources. Conduct lead‑generating seminars that target potential quality inquiries, schedule and lead effective presentations, and capture and follow up on seminar leads. Review discharges for possible readmission and actively manage high‑potential prospects. Ensure admissions are qualified clinically and financially. Oversee the admission process and appropriate paperwork in partnership with the Admissions Coordinator. #J-18808-Ljbffr