Lead Marketing Strategist

School Harbor: Lead Marketing Strategist

Location: Phoenix Metro Area/Remote

About Us
Sunstone HR is supporting School Harbor's search for a Lead Marketing Strategist. School Harbor is an educational technology services company based in Phoenix, Arizona, that provides software development, product strategy, and specialized data solutions for K-12 schools, districts, and EdTech startups.
The team is looking for someone with sales development/outbound experience and/or marketing experience to support service delivery to clients and the development and refinement of new products and services to accelerate the growth pipeline.

Your Responsibilities
The Lead Marketing Strategist will continue building out of School Harbor’s outbound marketing experience and delivery services to clients.

• Automate and templatize School Harbor’s products and services.
• Build new services, develop buyer profiles, and execute targeted campaigns.
• Develop and execute go-to-market strategies for new product features, updates, and expansions.
• Drive the execution of new product releases, feature updates, and market expansions from conception to post-launch reporting.
• Outbound marketing: Design, execute, and oversee multi-channel campaigns (content marketing, email, social media, paid media, webinars, field events, and phone campaigns) to generate high-quality leads.
• Define key performance indicators (KPIs) for launches, monitor acquisition metrics, and use data to continuously optimize our funnel.
• Conduct competitor analysis and customer interviews to distill complex product features into simple, value-driven messaging.

Who You Are

• 4-6 years of marketing or sales experience, ideally with a fast-paced B2B or B2C digital marketing experience, SaaS sector, an edtech environment or start up highly preferred.
• You are interested in digital transformation, SEO, website rebranding, paid media and social media management.
• Strategic Executioner: You can think about the big-picture positioning but are equally excited to write the email copy, build the landing page, and pull the metrics yourself.
• An Exceptional Communicator: You can write compelling copy and have a knack for turning technical jargon into human, benefit-driven language.
• Entrepreneurial spirit: You are a go-getter and can work in a fast-changing startup environment where priorities evolve, and you aren’t afraid to test, learn and iterate quickly.