Content Producer

About the Role

KIDdesigns, Inc. is seeking a highly creative, hands-on Product Video & Creative Content Producer to bring our consumer products to life through video, photography, graphic design, e-commerce, and social media content.

The ideal candidate can take a physical product and transform it into compelling visual content—from developing the concept and storyboard to shooting, lighting, editing, adding graphics and motion, and delivering polished final content.

Professional hands-on video production and editing experience is required. This is a creator-focused role, not solely a project management or digital asset management position. Candidates must be comfortable personally producing the work as well as managing projects from concept through completion.

Beyond video production, this role will support product photography, digital graphics, e-commerce and social media content, retailer presentations, trade shows, and product launches. This person will ensure creative assets are on-brand, high quality, and delivered on schedule.

The ideal candidate combines a strong creative eye with excellent organization and project-management skills and can successfully manage multiple products and creative projects in a fast-paced environment.

A portfolio is required for consideration.

Your portfolio must include examples of videos you personally created and edited .

We are especially interested in seeing:

• Product demonstration videos
• Consumer-product videos
• Short-form social media videos
• E-commerce and Amazon content
• Product photography
• Graphic design and digital marketing assets
• Motion graphics or animated product callouts

Candidates should be prepared to explain their personal involvement in portfolio pieces, including which aspects they personally handled:

Concept Storyboard Filming Lighting Product Styling Editing Motion Graphics Audio Final Production

Product Video Production & Creative Content

Key Responsibilities:

Video production is a primary responsibility of this position.

• Concept, storyboard, shoot, produce, and edit product demonstration and promotional videos.
• Create engaging short-form product videos, typically 15–60 seconds , that clearly communicate product features, benefits, and personality.
• Develop creative concepts that make consumer products exciting, easy to understand, and visually appealing.
• Take projects from initial idea through final production.
• Set up and execute product video shoots, including lighting, composition, backgrounds, props, camera setup, and product styling.
• Personally film products and product demonstrations.
• Edit footage into polished final videos using professional video-editing software.
• Incorporate music, sound effects, text, product callouts, transitions, logos, graphics, and motion graphics.
• Create multiple edits, aspect ratios, and formats for social media, e-commerce, retailer websites, sales presentations, and trade shows.
• Turn product features and benefits into clear, engaging visual stories.
• Work with internal teams and outside resources when additional talent, photography, animation, voiceover, or production support is required.
• Manage revisions and approvals through final delivery.

Graphic Design & Digital Content

• Create compelling digital marketing assets including social media graphics, web banners, digital ads, e-commerce images, email graphics, product feature callouts, and promotional materials.
• Develop creative assets supporting new product introductions, launches, and seasonal marketing campaigns.
• Create visual materials for retailer and sales presentations.
• Combine product photography, renders, packaging artwork, typography, graphics, and brand elements into polished marketing content.
• Adapt creative into multiple sizes, formats, and platforms while maintaining brand consistency.
• Work closely with the Design team to ensure marketing materials align with product packaging and overall brand direction.

E-Commerce & Retailer Content

• Develop digital content supporting product listings and launches across Amazon, Shopify, Walmart, Target, and other retailer platforms .
• Create or coordinate Amazon A+ content, enhanced product imagery, feature graphics, comparison graphics, product videos, and other e-commerce assets.
• Translate product features and benefits into easy-to-understand visual selling points.
• Ensure required product photography, videos, graphics, and marketing assets are completed and available before launch.
• Support retailer presentations, line reviews, sales meetings, and customer-specific marketing requests.
• Adapt content to retailer-specific requirements and formats.

Product Launch & Project Management

This role requires strong organizational skills in addition to creative production abilities.

• Develop and maintain a master marketing content calendar for upcoming product launches.
• Create content plans identifying the videos, photography, graphics, social content, retailer assets, and other materials required for each launch.
• Manage multiple product launches and creative projects simultaneously from initial concept through final delivery.
• Establish deadlines and priorities based on product launch dates and business needs.
• Track creative projects, revisions, approvals, and outstanding assets.
• Proactively identify potential delays, missing information, or missing assets and work with the appropriate teams to resolve them.
• Coordinate with Product Development, Design, Sales, Licensing, Marketing, and outside resources.
• Provide clear status updates to leadership and cross-functional teams.
• Ensure marketing materials are completed in advance of required launch dates.
• Maintain organized project documentation and approval history.

Licensed Brands & Approvals

• Create content within established licensed-brand guidelines.
• Work closely with Licensing and Design to ensure videos, photography, graphics, and marketing materials comply with approved brand standards.
• Understand and apply character, logo, typography, color, packaging, and other brand requirements.
• Prepare creative materials for internal and licensor review.
• Manage revisions resulting from internal and licensor feedback.
• Maintain approved versions and supporting approval documentation.
• Ensure only approved assets are used in final marketing materials.

Experience working with major entertainment, character, toy, lifestyle, or consumer-product licenses is highly desirable.

Social Media Content

• Create engaging video and visual content for platforms such as Instagram, TikTok, YouTube, Facebook, and other social channels .
• Develop creative content ideas around new products, features, launches, seasonal moments, and promotional campaigns.
• Create short-form videos designed to capture attention quickly and communicate product benefits.
• Reformat and adapt video and creative assets for different social platforms and aspect ratios.
• Assist with social media content planning and scheduling.
• Stay current with short-form video trends, editing styles, platform requirements, and emerging creative techniques.
• Identify opportunities to repurpose product videos, photography, and other assets across multiple channels.

Digital Asset Management

• Maintain organized libraries of photography, video footage, working files, graphics, and approved final assets.
• Maintain clear file structures, naming conventions, and version control.
• Ensure approved marketing assets are easily accessible to Product Development, Design, Sales, and Marketing.
• Maintain source files and final production files.
• Archive completed projects, final creative assets, and approval documentation.

Required Qualifications

• 3+ years of professional experience in video production, creative content production, product marketing, graphic design, or a related creative field.
• Demonstrated professional experience personally shooting and editing video.
• Strong portfolio demonstrating hands-on video production and creative work.
• Ability to take a video project from concept and storyboard through filming, editing, graphics, and final delivery .
• Strong creative eye and visual storytelling ability.
• Proficiency with Adobe Premiere Pro or comparable professional video-editing software.
• Strong proficiency with Adobe Photoshop and Illustrator .
• Experience with Adobe After Effects, InDesign, Canva, or similar creative tools .
• Experience with product photography and photo editing/retouching.
• Understanding of lighting, composition, camera setup, and product styling.
• Experience creating digital content for social media and/or e-commerce.
• Ability to translate product features and benefits into engaging visual content.
• Strong project-management and organizational skills.
• Ability to manage numerous creative projects and product launches simultaneously.
• Excellent attention to detail.
• Strong written and verbal communication skills.
• Ability to receive creative feedback and efficiently manage revisions.
• Ability to work effectively in a fast-paced, deadline-driven environment.

Highly Preferred Experience

Experience in one or more of the following areas would be a strong advantage:

• Consumer products
• Toys
• Consumer electronics
• Youth products
• Lifestyle products
• Producing and editing product demonstration videos
• Tabletop product videography
• Product photography
• Short-form social video
• Motion graphics and Adobe After Effects
• Amazon A+ and e-commerce content
• Walmart, Target, Amazon, Shopify, or other retailer content
• Licensed consumer products
• Entertainment or character brands
• Working within licensor and brand guidelines
• Social media content planning and scheduling tools
• Smartsheet or similar project-management platforms
• Retailer presentations and line reviews
• Trade shows and showroom presentations
• Working with overseas creative or production teams