Senior Marketing Manager

Terra, the award winning, Miami-based real estate development company carefully chooses projects that have a positive impact on their surroundings and, by extension, on the people who live there. When planning a new development, Terra takes a dynamic role with the city and neighborhood to activate its potential as a community, maximizing the way in which people are able to live and work; creating new and innovative ways for the urban & suburban landscape to evolve. The firm has cultivated a portfolio of more than five million square feet of residential and commercial real estate valued in excess of $8 billion and is active across all major real estate asset classes, including multifamily apartments, luxury condominium and single-family residences, retail and office space, hotels, and industrial properties. Terra has achieved international acclaim for its commitment to design excellence, resiliency measures, and sustainable development and has been continuously transforming South Florida into the prosperous metropolis we know today.

We are looking for a Senior Marketing Manager to join the team!

The Senior Marketing Manager will be responsible for overseeing the branding, marketing, and events for their assigned development project(s). The primary responsibilities of a Senior Marketing Manager are to manage the daily tasks required to implement the approved marketing strategy and keep tasks on schedule and on budget. Daily interaction with the development, sales and design teams will be required. Organizational and execution skills are a must in order to manage the marketing deliverables from design concept phase through production and delivery or installation of the finished marketing materials. Tracking and reporting the campaigns wins/losses and marketing initiatives is required.

General Responsibilities

• Manage the day-to-day marketing deliverables requested, ensuring quality control and budget compliance throughout project(s) life cycle.
• Manage the day-to-day relationships with creative vendors & consultants for assigned project
• Manage the on-time/on-budget production process for all marketing materials
• Manage quality control to assure each deliverable is getting the best results from the marketing department and marketing consultants
• Manage the revisions + proof stages, (from concept approval, until final sign-off is required.)
• Manage the Proofreading & Sign off on every FINAL item that gets produced through the Marketing Department. (Brochures, books, flyers, eblasts, etc. – for corporate & individual projects)
• Manage the third party translations of marketing collateral, as needed
• Manage weekly production schedules and present status in weekly traffic flow meetings w/SVP.
• Coordinate the event strategy for all assigned project events.
• Manage the fulfillment of the event production (pre-through-post).
• Coordinate the creation and distribution of the weekly event calendars.
• Manage the creative production for the invitations for each event.
• Manage the guest list procurement for the events and help drive RSVP count.
• Manage the post event review of pros/cons with event team and sales teams.
• Manage the post event follow-up media with the account managers and sales teams.
• Manage the media & placement strategy for all entities, including creation of media schedule for each project(s); management of deliverables to assure ad creative is ordered in time, and follow-through on delivery of ads to publications by due date
• Manage the negotiation on vendor proposals and contracts.
• Manage the review of assigned project social media schedules + uploads on a daily/weekly basis
• Manage the review of project website(s) monthly and always keep content current
• Manage the receipt of traffic reports from all Media Agencies (SOCIAL, PRINT, DIGITAL, PR, SEO); make recommendations to improve traffic
• Manage the Upload of weekly Press Tearsheets/Links to project websites
• Manage all photoshoots and video shoots for your assigned project(s)
• Manage the review & fact checking for all assigned project’s press releases and secure any necessary approvals
• Manage the content uploads into the backend CMS (content management systems) for Show pad and websites to keep all online sales tools current with information.
• Manage the Terra Marketing Server Content for assigned projects and keep all Images (Renderings, Photography, Art, Etc.) for each Project current on server.
• Manage the organization and inventory of all marketing materials in the corporate and sales offices. Ensure that there are adequate resources on hand, and manage inventory of project’s marketing materials supplies to forecast what is needed before it runs out.
• Manage securing any required partnership pre-approvals for any creative approvals or quote approvals, per partnership agreement.
• Manage or coordinate any other marketing related tasks that may arise daily. Flexibility is key.

Qualifications

• Bachelor’s degree in a related field and/or commensurate working experience in related field.
• A minimum of 8 years of experience in marketing communications, brand marketing, digital marketing, public relations or related field.
• A minimum of 8 years of experience in ground up development real estate.
• Knowledge of marketing deliverable management: print, web, digital & social platforms.
• An ability to thrive in a team environment and believe in the philosophy that not task is too big or too small.

As a team member at Terra, you’ll enjoy:

• Career advancement and bonus opportunities.
• Comprehensive benefits package, including health, vision, dental insurance, and FSA (Flexible Spending Account).
• Employer-paid life and disability insurance.
• Employer matching 401k.
• Employee team building events.
• Company paid monthly lunches.
• Paid Time Off and paid Holidays.