Lifecycle Marketing Manager

Civil Clothing Inc. is seeking a data-driven and performance-focused Lifecycle Marketing Manager to own and optimize the full customer journey across our digital marketing initiatives. This role sits at the center of growth, leading lifecycle strategy across email, SMS, push, and paid media, with a strong focus on performance, testing, and revenue impact. You will be responsible for building and executing campaigns that drive acquisition, engagement, and retention while continuously improving conversion through analytics, A/B testing, and cross-channel optimization. This role is both hands-on and strategic, responsible for building and evolving the lifecycle function over time, including shaping team structure, processes, and channel growth. You’ll connect channels into a cohesive experience, using data to drive decisions and performance. What You’ll Do Lifecycle Strategy & Execution Own and execute lifecycle marketing across email, SMS, and push, ensuring campaigns are aligned, on time, and performance-driven Build and optimize customer journeys from acquisition through retention, improving engagement and lifetime value Develop segmentation strategies to deliver targeted, relevant messaging across all lifecycle stages Email & SMS Marketing Own Klaviyo and Attentive strategy and execution, including flows, campaigns, segmentation, and compliance Drive subscriber growth, engagement, and revenue through optimized lifecycle programs Continuously test messaging, timing, and audience targeting to improve performance Partner closely with paid media across Meta, Google, and TikTok Ads to align lifecycle and acquisition strategies Support and optimize paid campaigns through audience insights, creative testing, and performance analysis Ensure alignment between paid traffic and lifecycle conversion strategies Data, Analytics & A/B Testing Own performance tracking across lifecycle channels using tools like Triple Whale, GA4, and platform dashboards Design and execute A/B tests across messaging, creative, offers, and timing to drive measurable improvements Translate data into actionable insights and clear recommendations that improve conversion, retention, and ROI Go-To-Market & Campaign Coordination Lead lifecycle execution for product drops, launches, and promotions, ensuring alignment across channels and teams Partner with Creative, Brand, E-Commerce, and Operations to ensure assets, messaging, and timelines are aligned Maintain visibility across campaign calendars and ensure flawless execution Lead and grow the lifecycle marketing function, including defining roles, processes, and priorities as the team scales Manage and develop team members or external partners, ensuring high-quality execution and accountability Set direction for lifecycle strategy, ensuring alignment with overall marketing and ecommerce goals Build a structured approach to campaign planning, testing, and performance tracking across the team Systems & Optimization Identify and resolve issues across the marketing tech stack (Shopify, Klaviyo, Attentive, analytics tools) Continuously improve workflows, integrations, and campaign processes to increase efficiency and scalability Contribute to CRO initiatives that improve the overall customer experience and conversion funnel Partner closely with Brand Marketing, Merchandising, Planning, Creative, and Operations to support aligned launches, accurate product information, and efficient workflows. Manage relationships with external partners, including web development, UX/UI, email/SMS platforms, and analytics vendors, to maintain a high-performing digital environment. Contributes to a collaborative, inclusive, and solutions-oriented team culture where diverse perspectives are valued and respected. Partners closely with cross-functional teams, including Merchandising, Marketing, Creative, Operations, Planning, and Customer Experience, to ensure alignment, transparency, and smooth execution across all digital initiatives. Demonstrates professionalism, accountability, and urgency, consistently delivering high-quality work that reflects Civil’s brand standards and commitment to excellence. Communicates clearly and proactively, especially when navigating fast-paced launches, evolving priorities, or challenging decisions. Receives and applies feedback with openness and adaptability, modeling a growth mindset and supporting continuous improvement across the e-commerce function. Builds trust through reliable follow-through and a steady, grounded presence, especially in high-volume, high-visibility moments like weekly drops or major campaigns. What You Bring Knowledge, Skills & Abilities Technical Expertise & Digital Acumen Strong understanding of e-commerce performance, customer behavior, and lifecycle marketing strategy Hands-on experience with platforms such as Klaviyo, Attentive, Shopify, and analytics tools including Triple Whale, GA4 Experience working across paid media channels with a clear understanding of how acquisition and lifecycle connect Ability to interpret performance data and identify opportunities to improve conversion and retention Operational & Execution Strength Highly organized with the ability to manage multiple campaigns, deadlines, and priorities Strong attention to detail and accuracy across all execution Proactive in identifying issues, removing blockers, and maintaining momentum Experience leading or mentoring team members, agencies, or cross-functional partners Ability to build structure and scale a channel, not just execute within an existing one Strategic & Growth-Oriented Thinking Uses customer insights and performance data to drive continuous improvement Comfortable testing, iterating, and refining approaches based on results Balances immediate execution with longer-term growth opportunities Builds strong, effective partnerships across Marketing, Creative, Merchandising, Operations, and CX Communicates clearly and proactively, especially in high-pressure or fast-moving situations Maintains alignment across teams to support smooth execution of campaigns and launches Education & Experience 5–7+ years of experience in lifecycle marketing, CRM, or e-commerce growth roles Proven experience managing email and SMS programs that drive measurable revenue impact Experience supporting high-volume product launches in a fast-paced, direct-to-consumer environment preferred Strong background in analytics, testing, and performance optimization Experience working cross-functionally across marketing, creative, and operations teams Familiarity with streetwear, action sports, or contemporary apparel is a plus Physical & Mental Demands This role is primarily office-based with regular use of standard office equipment. Ability to sit or stand for extended periods and move throughout office, showroom, or production environments as needed. Ability to occasionally lift, carry, or move materials or product weighing up to 25 lbs, with or without reasonable accommodation. Visual requirements include close vision, distance vision, depth perception, and the ability to adjust focus, with or without reasonable accommodation. Ability to work in varied environments, including exposure to noise, temperature fluctuations, and occasional outdoor elements. Ability to manage multiple priorities, deadlines, and shifting demands in a fast-paced environment. Capacity to maintain focus, sound judgment, and professional communication while navigating time-sensitive issues. This role may require flexibility in work hours during peak production periods. Why You’ll Love Working at Civil At Civil Clothing we foster a collaborative, fast-moving environment where ownership is valued, ideas are welcomed, and execution matters. You’ll work alongside passionate, experienced teams who care deeply about craftsmanship, accountability, and bringing product to market the right way. This role offers the opportunity to make a real impact, your decisions directly influence our product quality, timelines, and growth. If you thrive in a hands-on, solutions-driven environment and want your work to be seen, felt, and worn, you’ll feel right at home here. What We Offer Competitive compensation: $100K – $105K annually, depending on experience and qualifications Medical, dental, and vision insurance Life insurance Employee Assistance Program (EAP) 401(k) with company match Paid time off (PTO) Employee merchandise discounts Opportunity to grow with a respected and evolving apparel brand Equal Opportunity Employer Civil Clothing Inc. is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Employment decisions are based on qualifications, merit, and business needs, without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other protected status under applicable law. #J-18808-Ljbffr Civil Clothing