Social Media Content Creator - Men's Footwear & Apparel - Johnston & Murphy

Full-time

Genesco Inc

Help Shape the Voice of an Iconic American Brand
For more than 175 years, Johnston & Murphy has helped generations look and feel their best. Today, we are evolving that legacy for a new generation through modern footwear, apparel, and accessories, and we are looking for a Social Media Content Creator who can help tell that story.
This is not a role for someone who simply makes posts or follows a content calendar. We are looking for a creator and storyteller who can help transform a 175-year-old American brand into a modern social presence that people genuinely want to follow.
The right person is naturally curious, loves discovering stories, and sees content opportunities everywhere. You might walk into one of our stores, spend time with our associates, attend a campaign shoot, or unpack a new product and immediately think, "People would love to see this."
Ideal candidates will have experience creating social content for retail, footwear, apparel, fashion, or lifestyle brands and a portfolio that demonstrates strong product storytelling and brand-building content.
You will help shape how Johnston & Murphy shows up every day by uncovering the people, products, craftsmanship, culture, and moments that make our brand worth talking about.
What You'll Do
You will own social content from initial idea through final execution. Some days, you may be filming behind the scenes at a campaign shoot. Other days, you may be interviewing store associates, styling products, capturing craftsmanship, covering an event, or responding quickly to a relevant social trend.
You will create content that feels authentic, interesting, and worth sharing, not simply because it was made for social media, but because there is a genuinely compelling story behind it.
You will also help Johnston & Murphy develop meaningful relationships with creators, customers, and partners who can amplify our story in ways that traditional advertising cannot.
Your responsibilities will include:

Creating photo and video content for Instagram, TikTok, YouTube, LinkedIn, Facebook, and emerging social platforms.

Producing content that brings footwear, apparel, accessories, and the Johnston & Murphy lifestyle to life.

Shooting a range of content, from polished campaign moments to quick, spontaneous iPhone videos.

Editing short-form video with a strong understanding of pacing, storytelling, platform behaviors, and current trends.

Identifying compelling stories across our products, stores, associates, customers, company culture, and brand heritage.

Styling and presenting products in ways that feel relevant, aspirational, and authentic to our audience.

Covering product launches, events, campaign shoots, store experiences, and behind-the-scenes moments in real time.

Helping grow our creator and influencer community through thoughtful outreach and authentic relationship building.

Partnering closely with marketing, creative, brand, retail, and other cross-functional teams to extend campaigns across social media.

Bringing fresh ideas to the table and helping define what Johnston & Murphy looks and sounds like online.

Reviewing content performance, identifying what resonates, and applying those insights to future content.

Staying informed about social trends, cultural conversations, fashion, style, and changes across digital platforms.

You Might Be a Great Fit if You...

Have experience creating social content for a retail, footwear, apparel, fashion, lifestyle, or consumer brand.

Understand how to turn a physical product into a compelling visual story.

Know how to create content that builds brand interest while supporting product discovery and customer engagement.

Are constantly noticing ideas, moments, and stories that could become engaging content.

Can independently shoot, edit, and produce high-quality content without relying on a large production crew.

Have a strong eye for photography, video, styling, design, composition, and visual storytelling.

Understand social trends but recognize the difference between chasing trends and building a lasting brand.

Are comfortable working with creators and influencers and enjoy developing authentic relationships.

Enjoy talking with people, asking thoughtful questions, and finding stories others might overlook.

Can move comfortably between planned campaign content and spontaneous, real-time opportunities.

Stay curious about culture, fashion, retail, design, and what is happening online.

Can manage multiple projects and deadlines while maintaining strong attention to detail.

Welcome feedback and enjoy collaborating with creative and cross-functional partners.

Have a portfolio that demonstrates compelling, platform-native content and strong product storytelling.

Experience and Skills You'll Need to Have

2-4 years of experience creating social media content for retail, footwear, apparel, fashion, lifestyle, or consumer brands.

Experience creating social content for a retail, footwear, apparel, fashion, lifestyle, or consumer brand.

A portfolio demonstrating social-first content, product storytelling, visual creativity, and brand-building work.

Proven ability to develop content from concept through production, editing, and delivery.

Strong photography, video production, and short-form video editing skills.

Experience creating content for platforms such as Instagram, TikTok, YouTube, LinkedIn, and Facebook.

Working knowledge of editing tools such as Adobe Creative Suite, CapCut, Lightroom, or comparable programs.

Understanding of current social media trends, creator ecosystems, audience engagement, and community-building practices.

Strong communication, organizational, and project-management skills.

Ability to collaborate effectively with marketing, creative, retail, and other cross-functional teams.

Passion for footwear, apparel, fashion, design, retail, and creative storytelling.

Bachelor's degree in Marketing, Communications, Digital Media, or a related field, or equivalent professional experience.

Even Better if You Have...

Experience creating content specifically for a footwear or apparel brand.

Experience shooting with both an iPhone and professional camera equipment.

Experience styling footwear, apparel, accessories, or other consumer products for social content.

Experience producing documentary-style, interview-based, or behind-the-scenes content.

Experience capturing content in retail stores, at live events, or during campaign and lifestyle shoots.

Experience developing relationships with creators, influencers, brand partners, or customer communities.

A strong interest in menswear, craftsmanship, product design, or lifestyle brands.

Experience adapting one campaign or story across multiple social platforms while maintaining a platform-native approach.

Why This Role is Different
Johnston & Murphy already has incredible stories to tell, from the people behind our brand and the products we create to nearly two centuries of craftsmanship.
What we need is someone who can uncover those stories and tell them in ways that feel fresh, relevant, and human.
This is an opportunity to do more than create content. You will help build the personality of Johnston & Murphy online, experiment with new ideas, and shape how a new generation discovers and connects with the brand.
If you are excited by the idea of finding stories others might overlook, transforming everyday moments into engaging content, and helping an iconic American brand write its next chapter, we would love to meet you.
Why You'll Love Working Here

Be part of an iconic American brand that is redefining modern style.

Join a creative and passionate team helping shape the next era of Johnston & Murphy.

Work in a hybrid environment that supports both flexibility and collaboration.

Receive competitive compensation, comprehensive benefits, and employee discounts.

Gain opportunities to experiment, contribute ideas, and influence how the brand appears across social media.

Portfolio Submission Required
Please include your résumé and a portfolio, social media handles, or work samples with your application.
Your portfolio should include examples that demonstrate:

Content created for retail, footwear, apparel, fashion, lifestyle, or consumer brands.

Product-focused photography or video storytelling.

Short-form, social-first video content.

Content created specifically for platforms such as Instagram, TikTok, or YouTube.

Brand-building work that generated engagement, conversation, sharing, or audience interest.

Your individual role in developing, shooting, editing, or producing the work presented.

We would especially like to see projects in which you created something people genuinely wanted to watch, share, save, or talk about.
Applications without a portfolio, social media examples, or relevant work samples may not be considered.

Apply

Vacancy posted more than 2 months ago

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