Creative Marketing Manager

Creative Marketing Manager (Paid & Organic Content Strategy Lead)

The Creative Marketing Manager is responsible for owning the creative direction, content strategy, brand consistency, and performance-oriented messaging across all marketing channels — both paid and organic.

This role is central to that structure.

The objective of this role is to:

• Develop high-performing creative assets for paid campaigns
• Maintain consistent brand identity across all platforms
• Strengthen organic social presence and engagement
• Align ad messaging with landing pages and conversion funnels
• Continuously improve creative performance based on data
• Performance in this role will directly impact advertising ROI, conversion rates, and brand perception.

Core responsibilities include:

• Creative Strategy & Messaging Development
• Paid Advertising Creative Support
• Organic Social Media Management
• Graphic Design & Marketing Materials
• Funnel & Creative Alignment
• Performance-Based Creative Optimization

Required qualifications include:

• 3–6 years experience in digital marketing, creative strategy, or content marketing
• Demonstrated experience creating performance-focused ad creative
• Proficiency in Canva, Adobe Creative Suite, or equivalent tools
• Basic video editing capability (CapCut, Premiere, or similar)
• Understanding of paid advertising fundamentals
• Strong copywriting ability
• Ability to interpret performance data and adjust creative direction
• Strong English communication skills
• Ability to work aligned with U.S. Eastern Time

Performance metrics (KPIs) will be evaluated based on:

• Creative output consistency
• Improvement in ad CTR and engagement rates
• Reduction in creative fatigue
• Alignment between ads and funnel messaging
• Organic engagement growth
• Brand consistency and professionalism

Career path may evolve into:

• Senior Creative Strategist
• Paid Social Creative Director
• Brand & Performance Marketing Director

Why join EMS:

• Fully remote India-based contractor engagement
• Stable INR compensation structure
• Direct involvement in building an in-house marketing division
• Exposure to U.S.-based performance marketing
• Clear growth pathway within a developing digital organization