Product Marketing Lead

Come for the mission. Stay for the experience.

Come for the mission. Stay for the healthtech innovation.

Let's keep things simple: we're a talented, hard-working, and compassionate team driving towards a mission that impacts every single one of us. Our path to success is paved with our proprietary technology, demanding team members who are naturally AI-forward and data-driven to accelerate our impact.

Healthcare benefits are complex and largely underutilized by most people. That's why HealthJoy was built with one vision: to remove the complexity from being healthy and well. We do that by guiding employees to affordable, high-quality healthcare, consolidating our clients' health and wellness strategies into the HealthJoy Benefits Operating System - a simple, unified digital experience. The result: healthier employees and a healthier bottom line.

With over $100M in fundraising to date, HealthJoy has garnered workplace awards for Inc.'s Fastest Growing Startups and Built In Chicago's Best Places to Work while growing globally to over 300 team members. We're continuing down the path of high growth and high impact, and this role is a key member of the Marketing team making that happen.

As Product Marketing Lead, you will be a high-impact strategist and a critical bridge-builder within the organization. Reporting directly to the Director of Product Marketing, you will serve as the essential liaison between our Product and Commercial teams, ensuring that our rapid pace of innovation is seamlessly translated into market-leading momentum.


We are looking for a team member who can work directly with leadership, offering sharp, data-backed suggestions to shape our trajectory. We need a modern marketer who views AI as a force multiplier, utilizing advanced tools to optimize your output and orchestrating AI agents to handle the routine, allowing you to focus on high-level strategy and influence.
Your impact.

• Positioning governance - Maintain our positioning framework as the source of truth: what we say, what we don't say, how we differ from competitors, and where we don't play. Evolve it as the market and product change.
• Narrative consistency - Evaluate marketing materials, sales content, and launch assets for messaging alignment. Partner with Content Marketing to keep the HealthJoy Benefits OS story coherent across every audience and channel.
• GTM strategy & launch execution - Own positioning, messaging, and GTM strategy for product launches. Partner with Growth Marketing to translate product positioning into high-performing campaign themes and channel strategies. Lead cross-functional planning timed to industry seasonality and measure launch impact on the funnel. You are able to confidently work across teams and influence stakeholders and decision makers.
• Market & competitive intelligence - Track market trends and how competitors position themselves. Maintain battlecards and oversee win/loss analysis. Keep a running record of what competitors say so we know what to avoid and where to counter.
• Buyer expertise - Own deep knowledge of our buyers: benefits consultants, brokers, and the HR and finance leaders they advise at self-funded employers. Know their language and their pressures.
• Product partnership - Work closely with Product Management. Understand the Benefits OS platform and its core capabilities well enough to position them confidently
• Field team enablement - Partner with Revenue Enablement to build training and key message frameworks for Sales and Customer Success. Review training content for accuracy. Make sure field teams know what to say, what not to say, and why.
• Performance & iteration - Tie PMM work to outcomes: win rate, sales cycle, content adoption. Work with Growth Marketing to analyze messaging resonance across digital channels. Use A/B test results and conversion data to refine our positioning and GTM activity.

Your experience.

• 7+ years in product marketing, B2B or B2B2C - healthcare technology or benefits strongly preferred
• Fluency in the benefits market: self-funded employers, benefits administration, the broker and consultant buying process
• Experience with category creation or major market repositioning - not just launching features into an established narrative
• Proven architect of positioning. You've owned positioning before - built frameworks, defended them, and updated them when the market moved
• Measurable results. You can point to a launch that moved win rate, sales cycle, or content adoption and explain exactly why
• AI- First mindset. You use AI tools to work faster and think better. You have clear opinions on how to build, calibrate, and oversee AI agents to automate.
• You drive alignment without authority - you've influenced the work of peers and senior stakeholders through the strength of your thinking, not a reporting line
• You drive alignment across Sales, CS, and leadership - not just participate in it
• Narrative trailblazer. You've taken a product with no established narrative and made it coherent across a sales team, a launch plan, and a market that wasn't paying attention yet
• Master communicator. Strong writer and communicator - clear, compelling, concise and able to appeal to different audiences
• Educational background. Bachelor's or graduate degree in marketing, healthcare, business, or related field

Total Rewards

Job Level: 40


Base Compensation Range for Job Level: $120,000 - $150,000 Annually


The cash compensation above includes base salary only. Certain roles are eligible for additional cash incentives such as commission, annual bonus targets, overtime pay or other variable incentives.

HealthJoy maintains a comprehensive strategy to determine rewarding and competitive packages for individual compensation for new hires, internal promotions and internal job changes. This strategy is based on several factors unique to each individual, including: 1) the skills, experience and qualifications of the individual; 2) the responsibilities and demands of the role; 3) analysis of external market data; and 4) company budget and financial performance.


HealthJoy is a remote-first employer. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled.


At HealthJoy, it is not typical for an individual to be hired at or near the top of the range for their role, and compensation decisions are dependent on the facts and circumstances of each role and individual.


In addition to cash compensation, HealthJoy offers a rich "Total Rewards" package that includes:

• Medical, Dental and vision insurance packages
• HSA contribution match
• Stock options for eligible roles
• 401k match
• Paid parental leave
• Company sponsored Short Term and Long Term Disability coverage
• Flexible PTO

Commitment to Equal Pay

At HealthJoy, we are committed to creating a diverse and inclusive workplace where everyone has the opportunity to succeed and thrive.

We believe that everyone should be paid based on their qualifications, experience, and the work that they do, and not on their gender, race, or any other personal characteristic. Our compensation practices are essential to fostering a diverse and inclusive culture where we value the contributions of all our employees.


We conduct thorough annual reviews of employee pay and our pay practices to ensure we reward the right behaviors and are providing equal pay for equal work.


Additionally, we assess the external market and internal equity across like roles. As part of our regular review of pay practices, HealthJoy examines employee pay for potential disparities between persons of different genders, races and ethnicities that are not explainable by objective factors such as performance, experience level, credentials, or location, and are committed to correcting any issues and reviewing practices from unintended outcomes.


Commitment to Equal Opportunity

HealthJoy is committed to creating a diverse environment and is proud to be an equal opportunity employer.


All qualified applicants receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or any other basis forbidden under federal, state, or local law.

Don't meet every single requirement? We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don't hesitate to apply - we'd love to hear from you. HealthJoy is dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about this role and HealthJoy, we encourage you to apply. You may be just the right candidate for this or other roles.