Senior Vice President, Marketing

Senior Vice President, Marketing

About the Company

Prominent full-service credit union

Industry
Financial Services

Type
Privately Held

Founded
1935

Employees
501-1000

Categories

• Banking
• Financial Services
• Lending
• Banking Services

Specialties

• financial services and credit union

About the Role

The Company is seeking a Senior Vice President of Marketing to lead its marketing strategy and strengthen its brand, market presence, and customer relationships. The role translates organizational priorities into initiatives that support growth, engagement, and long-term objectives. Responsibilities include leading brand and communications strategy, digital marketing, research, campaigns, analytics, and customer acquisition efforts; developing the marketing team; managing external partners and the budget; and measuring performance and return on investment. The SVP will advise senior leadership, build cross-functional partnerships, and guide the responsible use of AI and emerging marketing technologies. Candidates should have 10–15 or more years of progressively responsible marketing experience, including significant leadership in financial services, consumer services, or another relationship-driven field. Demonstrated expertise in brand strategy, digital marketing, acquisition and engagement, analytics, and integrated campaigns is required, along with experience developing teams and partnering with senior executives. A bachelor’s degree is required; an MBA or other relevant advanced degree is preferred. Strong strategic, communication, analytical, and team leadership skills are essential, as is the ability to apply technology responsibly while protecting data and maintaining human accountability.

Hiring Manager Title
CEO

Functions

• Marketing