Advertising Specialist

Advertising Specialist - Mid-Level Location: Framingham, MA Onsite Flexibility: Hybrid Contract Details Position Type: Contract Contract Duration: 4 months Pay Rate: $40.00–$45.00 / Hour (USD) Hours per Week: 40 hours a week Schedule: Onsite Tuesdays and typically Wednesdays; however, that second day is flexible Work Authorization: Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time. Job Summary The Digital Marketing Supervisor supports the Digital Marketing Manager on the strategy, execution, optimization, and analysis of paid social campaigns on the In-House media buying team. Key Responsibilities Build Digital Marketing Expertise Demonstrate Paid Social subject matter expertise, communicate clearly with stakeholders, proactively solve problems, take ownership of campaign execution, reporting, and continuously seek opportunities to improve results. Stay current on Paid Social platform capabilities, industry trends, and emerging opportunities, bringing recommendations and new ideas to the team. Identify opportunities and share insights, best practices, and recommendations with internal teams to improve campaign performance. Participate in cross-functional digital marketing knowledge sharing and education. Drive Results (Plan, Execute, Measure) Manage day-to-day activation and execution of all paid social campaigns from setup through launch and reporting, serving as primary point-of-contact with planning / brand teams. Lead reporting, monitor campaign performance and provide actionable insights to ensure performance goals are met. Support Paid Social Manager with media planning and strategy. Lead and oversee campaign processes, documentation, and partner communications on trafficking, campaign management, reporting, and optimizations. Innovative thinker with demonstrated experience in identifying and executing A/B tests to improve performance. Cross-Functional Collaboration Collaborate effectively across Planning, Measurement, Creative, Brand Marketing, agency, and platform partners while maintaining a solution-oriented mindset and delivering high-quality work. Partner with creative teams on best practices, briefs and feedback to ideate content to drive results. Work closely with and train Digital Marketing Specialist on campaign execution and platform management. Collaborate with In-House buying team (paid search, affiliate, online video) on cross-channel strategy and execution. Cultivate and strengthen strategic partnerships with platform partners and external vendors. Required Skills Expert knowledge of Meta Ads Manager required Experience with Microsoft Office suite is required, particularly Excel Related experience with a media agency, vendor or client-side media/marketing Team player who is collaborative while being an effective communicator Ability to interpret and analyze data and present it to a variety of stakeholders Results driven, detail-oriented, and self-motivated Excellent project management skills Agile worker in fast-paced environment General understanding of digital analytics platforms (e.g., Adobe Analytics) Preferred Skills Experience with Pinterest and TikTok a plus Retail and/or performance marketing experience is a plus Additional experience with executing and measuring various forms of digital media is a plus Required Experience 3–4 years of hands‑on paid social media planning and buying experience Education Requirements Bachelor's Degree in Marketing, Advertising, Communications or related field Benefits Medical, Vision, and Dental Insurance Plans 401k Retirement Fund About the Client This Fortune 100 global retail company is the world's leading off-price apparel and home fashions organization, operating more than 5,200 stores across ten countries under iconic retail brands. With a business model built on delivering quality, brand-name, and designer merchandise at prices typically 20 to 60 percent below full-price retail, this organization has created one of the most distinctive and enduring value propositions in global retail — serving customers across the United States, Canada, Europe, and Australia. The company's scale and global footprint create meaningful career pathways for motivated individuals, employing buyers, merchants, marketers, technology professionals, and retail specialists across merchandising, operations, supply chain, corporate finance, and digital marketing functions. #J-18808-Ljbffr