Fitness Coach/Trainer

Job Description

Job Description

Position Summary

The Fitness Coach plays a critical role in delivering exceptional training experiences, building strong member relationships, and confidently guiding members into the right fitness solutions for their goals. This is a performance-driven role that combines coaching, accountability, and sales. Success in this position requires the ability to create trust, establish value, and help members commit to the programs that will produce real results. We are looking for high energy, relationship driven coaches who are passionate about helping people succeed, thrive in accountability, and are confident selling training and coaching services at a high level.

• Conduct fitness consultations, assessments, and onboarding sessions for new and existing members

• Identify member goals, pain points, and obstacles to create customized training solutions

• Confidently present and recommend personal training and coaching programs based on member needs

• Build value around accountability, coaching, and long-term results not just workouts

• Lead one-on-one personal training sessions and small group training sessions

• Deliver high energy coaching sessions that create both results and long term retention

• Track member progress, adjust programming, and maintain consistent accountability

• Support lead generation, referrals, follow-up, and member retention efforts

• Maintain a clean, safe, and professional training environment

• Collaborate with club leadership to drive club growth and deliver an elite member experience

• Current CPR/AED certification required (or ability to obtain within 30 days)

• Nationally recognized personal training certification preferred (NASM, ACE, ISSA, NSCA, ACSM)

• 1+ years of training, coaching, sales, or fitness industry experience preferred

• Strong communication, confidence, and relationship-building skills

• Comfortable discussing pricing, overcoming objections, and helping members commit to solutions

• High level of professionalism, energy, and personal accountability

• Ability to lead by example and represent the Anytime Fitness culture and brand

• Competitive hourly pay + personal training commissions + performance bonuses

• Complimentary Anytime Fitness membership

• Ongoing education, mentorship, and career advancement opportunities

• Supportive, high performance team culture focused on growth and development

• Clear opportunity for advancement into leadership roles

• Coaches who understand that results require both accountability and commitment

• People who are confident creating value and asking for the sale

• Self-starters who take ownership instead of waiting for direction

• High performers who enjoy goals, standards, and accountability

• Leaders who care deeply about changing lives not just counting reps