Senior Manager, Creative Strategy

About the Role The Sr. Manager, Creative Strategy role sits in our Entertainment pod, with a focus on sports, entertainment, and partnership‑led marketing. The role turns partnership marketing needs, from our sports partnerships (teams, leagues, and talent) and NBCU collaborations, into inspiring, insight‑led creative strategy that makes our brand more salient and relevant to fan audiences. Responsibilities Set the creative strategy for partnership campaigns. Translate sports, entertainment, and partnership opportunities into inspiring creative springboards with a clear problem, insight, and brief line. Apply a deep understanding of fandom, cultural behavior, and partnership ecosystems to briefs and development, to unlock opportunities to show up authentically. Produce beautifully crafted, persuasive decks that make strategy simple, compelling, and usable. Present with clarity and confidence to senior stakeholders (VP/SVP). Lead early creative development (ideas, not scripts). Partner with creative teams in early development to shape & nurture ideas. Collaborate with Comms Strategy to ensure partnership ideas scale across touchpoints. Guide decision‑making by providing a clear strategic POV + framing for the work. Infuse intelligence and protect the brand. Own the learning loop, use effectiveness signals to refine work in‑market and feed insights into future briefs so that quality compounds. Ensure all briefs are grounded in real human understanding and category context. What good looks like: Creative briefs provide clear, actionable direction and unlock strong campaign ideas. Campaign ideas that feel culturally fluent, fresh, and anchored in Imagine That. Campaigns that come to life in authentic ways for sports fandoms, in both traditional and non‑traditional ways. Recognition in creative effectiveness awards. Qualifications 7 to 10 years in creative or brand strategy within agency or in‑house environments. Experience in sports, entertainment, or partnership advertising. Strong understanding of fandom and cultural activation. Strong writing, deck craft, and presentation skills. Collaborative and comfortable in fast‑moving environments. Consistent exercise of independent judgment and discretion in matters of significance. Regular, consistent, and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary. Education & Certifications Bachelor's Degree preferred; application of coursework and experience also considered. Compensation and Benefits Pay Range: $161,972.61 - $242,958.91. Comcast intends to offer the selected candidate base pay within this range, dependent on job‑related, non‑discriminatory factors such as experience. Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Equal Employment Opportunity Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law. #J-18808-Ljbffr