Head of Paid AEO

Role Description

Graphite is building a new service line: Paid AEO. As AI answer engines reshape how people discover products, paid placement inside them is wide open. Paid AEO sits much closer to our core AEO expertise than to traditional paid search. We're looking for a senior leader to establish this practice from the ground up, prove it with our clients, and grow it into a team.

You'll start with ChatGPT Ads, where there's almost no competition and a real chance to become the best in the category, then use that to expand into the broader paid landscape. This is a build-from-zero role for someone who wants to own a function, not inherit one.

This opportunity is full-time and remote, and is open to candidates based in the United States.

• Stand up and own Graphite's Paid AEO practice, starting with ChatGPT Ads.
• Expand the practice beyond ChatGPT Ads, building out our offering for paid search, paid social, YouTube, and affiliates.
• Cross-sell Paid AEO into our existing client base and help win new business on the strength of it.
• Build, hire, and lead the paid team as the practice scales.
• Partner directly with our leadership to shape the strategy and positioning of the function.
• Present strategy, insights, and results to client executives, and bring the case studies that make the pitch land.

Qualifications

• 8+ years leading paid media (paid search, paid social, or programmatic) at scale, in-house or at a top agency, with results you can point to.
• A track record of building, not just optimizing. You've stood up a channel, function, or team from scratch.
• Senior executive presence. You can win large accounts and keep them.
• A bias to ship and comfort with ambiguity. Paid AEO is brand new and there's no playbook yet.
• Strong data fluency and command of growth marketing tools (Google Analytics, Google Ads, SEMRush, Ahrefs, etc).

Benefits

• Process As Needed - We view the process as a way to empower better work, not as a series of dogmatic rules. We develop the best internal processes as we do products - through iteration, measurement, and continuous improvement.
• Autonomy - We trust you to be excellent at what you do. We will provide as much support as needed when needed, but no more. You will have autonomy and agency to drive projects forward, and own decisions and outcomes.
• Flexible Work Environment - Everyone’s optimal work style is unique. We operate as a distributed team across the United States, Canada, Latin America, and Europe. We optimize for productivity and performance, not time spent in an office. Help us build an optimal work environment that fits you as an individual.
• Compensation - We want to work with the best people in the World and compensate accordingly.
• Vacation & Time Off - To be the best version of yourself, you need time to recharge. We offer flexible PTO. Take time when you need it.
• Benefits - We will ensure you have quality healthcare coverage and opportunities to further your education.