Senior Director of Marketing & Communications

Senior Director of Marketing & Communications

Janicki Industries is an innovative, family-owned aerospace company located at the foot of the Cascades. We focus on engineering and manufacturing complex projects for companies in the aerospace, defense, and space industries. This position is located on-site in Sedro-Woolley, Washington State.

The Senior Director of Marketing and Communications will serve as the company's top marketing leader, responsible for building and executing a modern, enterprise-level marketing strategy that matches our growth trajectory. This leader will own brand positioning, digital presence, social media, content, campaigns, and marketing operations — transforming a strong foundation into a high-impact function capable of supporting aggressive business development and talent acquisition goals across aerospace, defense, and advanced manufacturing markets.

This is a hands-on strategic leadership role. The ideal candidate is equally comfortable setting multi-year brand strategy and rolling up their sleeves to execute — owning the website overhaul, launching a consistent social content calendar, and coaching a growing team.

Essential Job Functions

• Brand Strategy & Market Positioning
• Own Janicki's brand identity, voice, and visual standards across all external-facing channels
• Develop and execute an integrated marketing strategy aligned to the company's future growth goals
• Conduct market and competitor analysis in aerospace, defense, and advanced manufacturing to identify whitespace opportunities
• Collaborate with Business Development and executive leadership to align marketing strategy with BD priorities and contract pursuit efforts
• Digital Presence & Website
• Lead a comprehensive redesign and ongoing governance of the Janicki Industries website — including architecture, content, SEO, and UX
• Establish a rigorous editorial and publishing cadence that ensures the website is consistently current, accurate, and compelling
• Own SEO/SEM strategy and performance; oversee paid digital campaigns as appropriate
• Implement analytics infrastructure (Google Analytics, SEMrush, etc.) to track traffic, lead quality, and content performance
• Social Media & Content Marketing
• Build and manage a structured, consistent social media content calendar across LinkedIn, Instagram, YouTube, and other relevant platforms
• Develop a content strategy that showcases Janicki's capabilities, culture, innovation, and employee stories to attract both customers and talent
• Oversee production of high-quality content assets — video, photography, case studies, thought leadership, and project spotlights
• Establish posting frequency standards and accountability systems to maintain a predictable, professional presence
• Campaign Execution & Demand Generation
• Plan and execute multi-channel campaigns across digital, social, email, trade shows, and industry publications
• Partner with BD and technical teams to create compelling proposal support materials, capability briefs, and client-facing collateral
• Manage trade show strategy, presence, and ROI tracking for key industry events
• Internal Communications & Culture
• Oversee the company newsletter and internal communications infrastructure, ensuring clarity and consistency of messaging across a distributed workforce
• Partner with HR and Operations to support employee engagement, recognition, and major company milestones
• Serve as a communications partner to leadership for major announcements including facility launches, contract wins, and organizational changes
• Team Leadership & Operations
• Recruit, develop, and lead a high-performing marketing team; manage internal staff and external agency/vendor relationships
• Build and manage the marketing budget with a focus on ROI and cost-effectiveness
• Establish KPIs, dashboards, and reporting rhythms to measure and communicate marketing performance to senior leadership
• Stay current on emerging marketing technologies, AI-assisted tools, and industry trends; bring relevant innovations to the function
• Standard Requirements
• Must work effectively under pressure, meeting multiple concurrent deadlines with high-quality output
• Must be present and punctual; reliable attendance is a condition of employment and an essential function of this role
• Performs other duties as assigned

Qualifications

• Due to our ITAR and EAR regulations, applicants must be a US Citizen or of Legal Permanent Resident Status as defined by 8 U.S.C. 1324b (a) (3).

Education/Experience

• Bachelor's degree in Marketing, Communications, Business, or a related field required
• MBA or Master's degree in a relevant discipline preferred
• Minimum requirement for all positions: high school diploma or GED
• 10+ years of progressive marketing experience, including at least 3 years in a senior leadership role with direct report management
• Demonstrated success building or transforming marketing functions in a B2B, industrial, government contracting, or technical manufacturing environment
• Proven track record of leading website redesigns and managing digital marketing programs at scale
• Experience developing and managing social media programs with measurable audience growth and engagement outcomes
• Background in aerospace, defense, advanced manufacturing, or government contracting highly preferred

Skills & Competencies

• Expert command of digital marketing channels: SEO/SEM, social media, email, content marketing, and paid digital
• Strong analytical capability; proficiency with Google Analytics, SEMrush, HubSpot, or comparable platforms
• Exceptional written and verbal communication skills in English; ability to translate highly technical content for diverse audiences
• Strategic thinker with the ability to balance long-horizon planning with near-term execution demands
• Demonstrated ability to lead and develop teams in a fast-paced, growth-stage environment
• Strong cross-functional collaborator; comfortable partnering with BD, HR, Operations, and executive leadership
• Budget management experience and financial acumen sufficient to justify marketing investments and demonstrate ROI

Additional Information

• Salary range for this role is between $155,000 - $220,000, plus discretionary bonus, 401(k) matching, vacation, and health benefits. The range provided is Janicki's estimate of the base compensation for this role. Actual amount offered will be based on job-related and non-discriminatory factors such as experience, location, education, training, skills, and abilities
• By applying for this job, you are expressing interest in this position and could be considered for other career opportunities where similar skills and requirements have been identified as a match. Should this match be identified, you may be contacted for this and future openings

Benefits

• Medical, dental, and vision insurance with employer contribution
• Disability insurance as well as Life/AD&D insurance
• HSA (Health Savings Account) with employer contribution and FSA (Flexible Savings Account)
• 401k with employer matching
• Paid time off and paid holidays (including two floating holidays)
• Education reimbursement program
• Several shift options
• Premium pay for off-shifts

Janicki Industries is an Equal Opportunity Employer. Janicki Industries does not discriminate on the basis of race, color, religion, sex, national origin, sexual orientation, marital or familial status, physical or mental disability, genetic information, age, retaliation, veteran/military service status, or any other legally protected status. Janicki is proud to be a military friendly employer.