Dealer Sales Manager

We believe power is a promise - a shared commitment to be there for others when it matters most.

For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future.

Ready to Power a Smarter World with us?

The Dealer Sales Manager will drive revenue growth and strengthen relationships within the dealer network by developing and executing strategic sales strategies. Cultivate strong partnerships, ensure sales targets are met, and provide guidance and support to dealers. This role demands a proactive, strategic approach to dealer engagement and the ability to collaborate effectively with cross-functional teams.


Ideal candidate with bring Business Development experience.

Major Responsibilities

• Develop and lead comprehensive sales and channel strategies that drive revenue growth, market share, and profitability across the dealer network.
• Identify, recruit, and negotiate partnerships with high-potential dealers, ensuring alignment with brand standards and strategic objectives.
• Cultivate and strengthen relationships with key dealer partners to foster loyalty, collaboration, and mutual business growth.
• Coach and enable dealer sales teams through training, business planning, and performance optimization initiatives, and programs.
• Leverage market analytics to evaluate performance, identify opportunities, and inform strategic decision-making.
• Deliver accurate sales forecasts and insights , translating data into actionable recommendations for senior leadership.
• Collaborate cross-functionally with product, marketing, finance, and channel management teams to ensure seamless dealer engagement and consistent brand execution.
• Drive go-to-market initiatives and promotional campaigns in partnership with marketing to accelerate dealer sales and strengthen brand presence.
• Represent the voice of the dealer network , influencing product development, pricing strategies, and overall channel direction.

This position requires travel 50% of the time.

Minimum Job Requirements

Education

Bachelor's degree in business, Marketing, Finance or related field or equivalent experience.

Work Experience

Five (5) years account management and/or business planning experience

Knowledge / Skills / Abilities

• Sales and Channel Growth : Demonstrated success achieving and exceeding sales targets by identifying high-potential dealers, optimizing channel performance, and executing territory growth plans.
• Strategic Business Development: Skilled in analyzing market trends, assessing dealer performance, and developing tailored strategies to expand market share and increase product adoption.
• Communication and Negotiation : Excellent written and verbal communication skills, with the ability to influence stakeholders, manage complex negotiations, and deliver persuasive sales presentations.
• CRM and Data Proficiency : Experienced in using CRM platforms (e.g., Salesforce, HubSpot) and Microsoft Office Suite to manage pipelines, forecast accurately, and track performance metrics.
• Training: Skilled in delivering impactful product and sales training to dealer teams, ensuring alignment with brand standards and improved sales execution.
• Cross-Functional Collaboration : Strong collaborator with marketing, operations, and product teams to develop sales tools, promotional programs, and campaigns that support dealer success.
• Organization and Territory Management: Highly organized with exceptional time management and prioritization skills to effectively manage multiple dealer accounts and initiatives simultaneously.

Office Environment :

While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion, the incumbent may be required to stoop, bend, or reach above the shoulders. The employee must occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision, and the ability to adjust focus. Occasional travel. Up to 75% travel and valid Driver's License required.

Generac is committed to fair and equitable compensation practices. The salary range for this role based in Denver, Colorado is $100,000 - $120,000.This compensation will ultimately be in line with the location in which the position is filled. Final compensation for this role will be determined by various factors such as a candidate's relevant work experience, skills, certifications and geographic location. This role is eligible for variable compensation including short term and long-term incentives.


The application period for the job is estimated to be 5 days from the job posting date. However, this timeline may be shortened or extended depending on business needs and the availability of qualified candidates.

"We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law."