Digital Marketing Specialist

As a Digital Marketing Specialist, you will create, execute and measure B2B marketing programs to support customer acquisition, satisfaction, growth and campaigns for outreach and awareness. Using HubSpot and other marketing automation, CRM and reporting tools, your role will include campaign development, and execution of digital marketing activities. This may include website management, content development, email marketing, social media marketing, digital advertising campaigns and additional tools to support sales teams’ success. In this role, you will: Assist with the planning, development, design and implementation of digital marketing campaigns that support corporate prospecting, acquisition, retention and growth. Develop and execute corporate email communications, including content development, workflow design, B2B lead generation and lead nurturing. Support efforts to enhance the corporate website, update and optimize website pages and create new pages in support of corporate goals. Research, develop and implement content for website functions. Maintain data and digital assets that adhere to brand standards across all digital platforms. Develop and present reports on the performance of key marketing activities including social media, paid digital advertising, website pages, search and email. Write and optimize content for website landing pages, emails, blog posts, corporate newsletters, videos, digital advertising and industry publications. Provide directions to creative team on videos and graphics to support social media content and digital campaigns. Plan, write, schedule and monitor social media content. Monitor and respond to page activity and assist with social advertising campaigns. Provide training and/or administrative support and other marketing content as needed. Requirements Minimum of a bachelor’s degree in marketing, public relations, advertising or a related field. 3+ years of professional experience in a marketing and/or sales environment combined with significant use of technology solutions to accomplish duties Writing/editing skills, with the ability to modify writing style for purpose and audience Comprehensive knowledge of marketing concepts, practices and procedures Demonstrated experience generating and analyzing digital marketing reports Creativity related to marketing communications, campaigns, methods and tools Demonstrated understanding of and/or proficiency using the following applications and utilities Content management system (CMS) tools, especially HubSpot Marketing Hub Search engine optimization (SEO) and/or AI optimization tools such as SEMRush and Google Analytics CRM applications such as SalesForce, Hubspot CRM, etc. Microsoft Office products (Exchange/Outlook, Word, Excel, PowerPoint) Pay and Benefits Summary: An excellent schedule – office closes at 1 p.m. every Friday Annual profit sharing 401(k) with company match with discretionary contribution Company-sponsored group medical and dental insurance Company-paid life insurance Company-paid long-term disability Hybrid work environment Paid holidays Generous vacation time and sick leave Paid parental leave Casual dress year-round About Homesteaders: Homesteaders Life Company, a mutual company owned by its policy holders, is a national leader providing products and services to help people design a better farewell. Founded in 1906, Homesteaders is known for secure preneed funding and innovative solutions that help funeral and end-of-life professionals and consumers connect with each other. We are currently not hiring in Colorado, Montana, New York, Illinois, Minnesota, and California. Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time. Seniority level Associate Employment type Full-time Job function Marketing Industries Insurance #J-18808-Ljbffr