Lead Business Analyst

Lead Business Analyst - CRM (Dynamics 365 / Salesforce) Contract duration: 6 Months Location: Hybrid- Central London or Chesterfield- 2 days per week on site Pay range: £500.00- £600.00 per day/ Inside IR35 Start date: ASAP- August The Role We're looking for an experienced Lead Business Analyst to play a key role in a major CRM transformation programme. Working within a large-scale enterprise environment, you'll lead business analysis activities to shape the future CRM landscape, working closely with business stakeholders to define requirements, improve processes and support the implementation of a new Sales CRM platform. This is a highly collaborative, discovery-focused role requiring strong stakeholder engagement across multiple business functions, with the opportunity to influence how CRM is used across the organisation. Key Responsibilities Lead business analysis activities across a complex CRM transformation programme. Work closely with senior stakeholders, including Product Owners and multiple business teams, to gather, validate and prioritise business requirements. Review current business processes, customer data and operational challenges to define future-state CRM solutions. Facilitate workshops, stakeholder interviews and requirements sessions. Produce high-quality business requirements, process maps, user stories and functional documentation. Conduct gap analysis, process mapping and current vs future state assessments. Support business case development and help drive data-led decision making. Collaborate with Solution Architects, Project Managers, Developers and Test teams to ensure successful delivery. Drive continuous improvement using Agile, Lean and Business Process Re-engineering methodologies. Skills & Experience Required Proven experience as a Lead Business Analyst on large-scale transformation programmes. Strong experience delivering or supporting CRM implementations, particularly Microsoft Dynamics 365 or Salesforce. Excellent stakeholder management skills with the ability to engage senior business leaders and cross-functional teams. Strong requirements gathering, workshop facilitation, business process mapping and documentation skills. Understanding of CRM processes, customer journeys and customer data migration. Experience working within Agile delivery environments. Technical Environment Microsoft Dynamics 365 Salesforce ServiceNow Adobe Campaign / Adobe Experience Cloud Marketing Cloud platforms Google Analytics API integrations and system data flows Ideal Background CRM Business Analyst with strong Sales CRM experience. Experience delivering or supporting a Dynamics 365 or Salesforce implementation. Background within a retail or customer-facing organisation. Strong understanding of customer data, CRM tooling and business process transformation. BCS Business Analysis qualification (or equivalent) is desirable, alongside Agile, Lean or Six Sigma certifications. #J-18808-Ljbffr