Salesforce Data and Marketing Cloud Intelligence Architect

Job Description A Salesforce Datorama (Marketing Cloud Intelligence) Architect designs and implements complex data harmonization, ingestion, and visualization strategies, transforming multi-source marketing data into actionable insights. They lead API/ETL integrations, create advanced dashboards, and ensure data governance for enterprise-level marketing analytics. Key Responsibilities Design data models, normalize, and harmonize disparate data sources (media, CRM, web, email) within MCI. Build robust ETL pipelines, custom connectors, and API integrations. Configure calculated dimensions, measures, and complex widgets to drive KPI frameworks. Enforce data governance, naming conventions, and optimize performance for high-volume datasets. Implement QA processes for data accuracy, testing, and system deployment. Required Skills and Qualifications 5+ years in marketing data engineering, with 3+ years specifically in Salesforce Datorama (MCI). Strong SQL skills, knowledge of API-based integrations, and experience with data modeling and ETL. Deep understanding of marketing channels, KPI frameworks, and attribution. Proficiency in CRM and marketing automation platforms. Experience with data modeling, relational databases (SQL), data mapping, and API integration. Deep understanding of Salesforce schema, SOQL, Data Loader, ETL tools, and master data management. Desired Certifications Salesforce Certified Data Architect Platform Data Architect Marketing Cloud Intelligence Accredited Professional Basic Qualifications Bachelor's degree, or equivalent work experience. Six or more years of related experience in marketing and marketing strategy with proven ability to deliver results. Benefits Healthcare (medical, dental, vision), basic term and optional term life insurance, short-term and long-term disability, pregnancy disability and parental leave, 401(k) and employer‑funded retirement plan, paid vacation, paid holiday opportunities, adoption assistance, sick and safe leave accruals. Salary Pay Range: $111,095.00 - $130,700.00 Equal Opportunity U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law. Disability Accommodations We accommodate a disability during any portion of the application or hiring process. Refer to our disability accommodations for applicants. Legal & Compliance U.S. Bank participates in the U.S. Department of Homeland Security E‑Verify program in all facilities located in the United States and certain U.S. territories. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). Certain positions may also be subject to FINRA, NMLS registration, Reg Z, Reg G, OFAC, NFA, FCPA, Bank Secrecy Act, SAFE Act, and federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures. Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies. U.S. Bank will consider qualified applicants with arrest or conviction records for employment. #J-18808-Ljbffr U.S. Bank