Regional Trade Marketing Representative (North East Region)

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Title: Regional Trade Marketing Representative
Country: USA
Location: North Western PA or Western MA or CT
Professional Area: Marketing & Sales
Role: Permanent
Reporting to: Regional Sales Manager 

Regional Trade Marketing Representative

This position drives sales growth and strengthens our brand presence across an assigned region by executing sales and merchandising programs across multiple territories.

The Representative uses market insights, customer knowledge, and Needs Based Selling to identify opportunities, influence customers, and adapt activities to local market needs.
The role also provides coverage for vacant territories, helping maintain strong customer relationships, sales performance, and business continuity.

In addition, the Representative supports Trade Marketing Representatives by sharing best practices, strengthening selling skills, and contributing to regional priorities and special projects.

The role involves significant regional travel, including overnight stays depending on your location, territory size, and business needs.

Requirements:

• A minimum of a High School Diploma is required, with additional education preferred
• Minimum of 3 years of experience in FMCG sales; CPG sales experience preferred
• College graduates are welcome
• Valid driver's license
• Strong computer skills, including proficiency in Microsoft Office Suite
• Solid commercial understanding and ability to apply market and account insights to improve performance
• Excellent verbal and written communication skills
• Strong selling and negotiation skills, with the ability to influence customers and build mutually beneficial relationships
• Strong analytical skills, including the ability to interpret sales data, identify trends, and translate insights into actionable territory and account plans
• Strong planning and organizational skills, with the ability to prioritize accounts and manage multiple territories effectively
• Ability to work effectively within a regulated environment while ensuring compliance with company policies, procedures, and retail agreements
• Knowledge of Synergy or similar reporting and data systems

Physical requirements:

Must be willing and able to:

• Lift up to 25 lbs.
• Climb step ladders (up to 10 feet in height)
• Drive stakes (for signage) into the ground surface
• Travel extensively across the assigned region, including regular overnight stays

Areas of Responsibilities:

Regional Execution & Territory Coverage:

• Plans and executes sales and merchandising activities across assigned and open territories
• Determines territory priorities and visit frequency based on customer prioritization and business needs
• Provides coverage for vacant territories to maintain business continuity and performance
• Quickly assesses territory and account needs and adapts execution plans accordingly
• Supports high-priority stores and territories across the region
• Ensures consistent execution of company programs, activities, and merchandising standards
• Contributes to special projects and regional priorities as required

Strategic Insights & Business Advice:

• Leverages local market and account knowledge to identify opportunities across multiple territories
• Analyzes sales, distribution, and market information to identify opportunities for growth
• Monitors competitor, retailer, and market activity across the region
• Uses business insights to strengthen sales arguments and influence customer decisions
• Shares market insights and best practices with Trade Marketing Representatives and the broader field organization
• Provides guidance and support to improve territory and account performance
• Adapts strategies and execution to varying market conditions while maintaining alignment with company objectives

Customer & Selling Process:

• Builds and maintains strong relationships with retail customers and distribution partners across the region
• Establishes credibility quickly with new and existing accounts
• Applies advanced selling and negotiation techniques to influence customer purchasing decisions
• Utilizes Needs Based Selling principles to align company product benefits with customer needs
• Negotiates opportunities designed to drive sell-through performance
• Proactively anticipates and addresses customer objections
• Supports Trade Marketing Representatives in developing effective customer engagement and selling behaviors
• Maintains strong execution of agreed merchandising, product placement, and planogram standards

Logistics & Inventory Management:

• Ensures product availability and appropriate stock levels across assigned and open territories
• Monitors inventory levels and identifies opportunities to minimize out-of-stocks
• Supports order execution and top-up ordering when required
• Merchandises stock and ensures products are appropriately displayed
• Educates store personnel on the importance of product availability and effective merchandising
• Collaborates with retail customers and distribution partners to maximize sales opportunities

Performance, Insights & Compliance:

• Evaluates regional and territory performance against established objectives
• Tracks key performance indicators, including numeric distribution, plan versus completed activities, product availability, territory volume, and Share of Market
• Records and reports results using Synergy or similar reporting systems
• Provides accurate market, customer, and competitive insights to support future planning
• Identifies opportunities for continuous improvement across assigned territories
• Ensures all activities are executed in compliance with company policies, procedures, contractual agreements, and applicable regulatory requirements

Other:

• Manages various tasks and projects as they arise or as requested by the manager
• Supports regional business priorities and initiatives as required

What to expect: 

At JTI Liggett, we are proud to be recognized as a  Top Employer and awarded the  Global Equality Standards certificate, continuing our commitment to equal pay and equal opportunities.

Our culture is what makes JTI Liggett a fun and exciting environment to work in. We value  integrity ,  trust ,  empowerment , and  freedom – freedom of choice, freedom of thought, freedom of expression, and freedom to be yourself.

We ask for  accountability ,  ownership ,  results , and  collaboration .

And we care for our people's well-being. In addition to the salary, you can enjoy the following benefits:

• Annual Performance-based Bonus
• Employee Stock Purchase Plan
• Personal Development Programs
• Medical, Dental & Vision Plan for employees & family members
• Life Insurance
• Matching 401(K)
• Paid Time Off (PTO)
• Paid Family Leave (20 weeks)
• Short-Term & Long-Term Disability
• Education/Tuition Assistance
• Volunteering Activities
• Employee Assistance Program (counseling services for employees & family members)

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.