Marketing Operations Manager

Be the one who makes a difference!

At Vertex Education we are a team of high achievers, courageous leaders, and passionate believers in changing lives through education. As a purpose-led education services provider, our mission is destined to benefit many and yet it starts with just one person inspired to work together with us to make a memorable and meaningful difference for our clients, schools, students, and communities. Be the one who makes a difference—with us.

The Marketing Operations Manager will play a key role in supporting the execution, measurement, and optimization of marketing initiatives designed to drive K–12 student enrollment. Reporting directly to the Director of Marketing Analytics & Operations, this individual will collaborate across marketing, analytics, and enrollment teams to improve campaign effectiveness, streamline operational workflows, and deliver actionable performance insights.

This role requires strong analytical, operational, and project management skills, with the ability to coordinate cross-functional initiatives, manage competing priorities, and ensure marketing projects are delivered accurately and on schedule.

This position follows a hybrid work model, requiring a minimum of three days per week working in the office, with the flexibility to work remotely for the remaining two days.

Key Responsibilities:

• Marketing Campaign Operations: Support the execution, monitoring, and optimization of paid digital marketing campaigns, with a particular focus on Meta (Facebook and Instagram).
• Marketing Analytics & Reporting: Develop and maintain marketing performance reports and dashboards, tracking key metrics such as lead generation, conversion rates, cost per lead, and enrollment outcomes.
• CRM Management & Optimization: Assist with HubSpot CRM administration, workflow automation, lead management, data integrity, and process improvements.
• Project Management: Plan, coordinate, and track marketing projects from initiation through completion, managing timelines, deliverables, stakeholder communication, and cross-functional dependencies to ensure successful execution.
• Enrollment Growth: Partner with marketing and enrollment stakeholders to identify opportunities to improve lead quality, conversion efficiency, and overall student enrollment.
• Cross-Functional Collaboration: Work closely with the Director of Marketing Analytics & Operations to support strategic initiatives, operational improvements, and data-driven decision-making.

Qualifications:

Required:

• Bachelor's degree in Business, Marketing, Engineering, Economics, Data Analytics, or a related field.
• Experience in marketing operations, digital marketing, marketing analytics, or a related field.
• Demonstrated project management experience, including managing multiple initiatives, coordinating stakeholders, tracking deliverables, and meeting deadlines.
• Strong analytical, organizational, communication, and problem-solving skills.
• Ability to prioritize competing projects and work effectively across cross-functional teams.
• Experience with CRM systems, marketing platforms, or performance reporting.
• Ability to work on-site a minimum of three days per week in accordance with the organization's hybrid work policy.

Preferred:

• Experience in the K–12 education sector is strongly preferred.
• Experience with Meta Ads Manager and HubSpot CRM.
• Technical proficiency in SQL, Tableau, Microsoft Excel, and PowerPoint.
• Experience developing marketing dashboards, automating workflows, and analyzing campaign performance.
• Familiarity with project management tools and methodologies.

Be excited to be a part of our team and grow your career with us!

Be the one who enables us to positively impact over 258,000 students across multiple states while driving our growth forward so we can enrich even more lives. Be the one who helps us achieve excellence for over 226 schools that we support with academics, finance, technology, human resources, communications, marketing, facilities, construction, and food services. Be the one who is a diverse thinker, a team player, a smart risk taker, an innovator, and a difference maker by encouraging others to climb higher and reach farther to further education.

• Be yourself surrounded by wonderful people who care about you, value your unique skills, and lift you up.
• Be supported in your work by caring leaders and team members who want you to succeed.
• Be empowered to make a difference and climb higher and reach farther to change lives through education.
• Be well in all aspects of your life from your physical, mental, and emotional wellbeing to your finances.
• Enjoy industry-leading pay, rewards, referral bonuses, with unlimited flexible paid time-off for performance.
• Be able to care for your health and your family with comprehensive medical, dental and vision benefits and invest in your future with 401(k) plans with a 6% employer match on your contributions.
• Enhance your growth and development with mentoring and money to take training classes.
• Thrive in a welcoming, supportive, and inclusive environment where we treat others with fairness and respect, celebrate diversity, and elevate equality and inclusion as an equal opportunity employer.

Be the one who makes a difference!

With an innovative mind, a hungry heart, and engaging spirit you can change lives through education. Be a part of Vertex Education and let's make a difference together. Apply Today!