Vice President, B2B Marketing & Demand Generation

Vice President, B2B Marketing & Demand Generation

About the Company

Provider of personalization & customer engagement tools to the fast food & casual dining industries

Industry
Computer Software

Type
Privately Held, VC-backed

Founded
2002

Employees
201-500

Funding
$11-$25 million

Categories

• Mobile Payments
• Mobile Commerce
• Enterprise Software
• E-Commerce
• Information Technology & Services
• Technology
• Hospitality
• Restaurants

Specialties

• mobile ordering
• mobile apps
• digital commerce
• delivery management
• online ordering
• kiosks
• loyalty program
• saas restaurant platform
• and restaurant technology

Business Classifications

• E-Commerce

About the Role

The Company is seeking a Vice President of B2B Marketing and Demand Generation to lead the integrated growth strategy, with a focus on both strategic account development and high-velocity inbound and outbound engine building. The successful candidate will be responsible for turning the company's growth objectives into clear market segments, programs, and measurable outcomes. This role requires a hands-on leader who can balance broad-market coverage with strategic-account development, and who is adept at setting and executing GTM strategy. The VP will also be instrumental in strengthening the company's market presence, and authority, and in driving AI marketing optimization and innovation. Candidates for this role should have a strong background in senior B2B marketing leadership, with a proven track record in demand generation, product marketing, and sales alignment. Experience in designing measurable inbound and outbound motions for complex B2B or enterprise technology sales is essential, as is a practical understanding of ICP development, segmentation, and pipeline measurement. The ideal candidate will have hands-on experience with marketing and sales platforms, such as HubSpot, and the ability to influence stakeholders through collaboration and clarity. While not mandatory, experience in restaurant technology, QSR, hospitality, or adjacent enterprise commerce is beneficial. The company values thoughtful, curious leaders with the ability to learn quickly and is committed to fostering an inclusive and diverse work environment.

Hiring Manager Title
CMO

Functions

• Marketing
• Product Marketing