Vice President, B2B Marketing & Demand Generation
Confidential
Vice President, B2B Marketing & Demand Generation
About the Company
Provider of personalization & customer engagement tools to the fast food & casual dining industries
Industry
Computer Software
Type
Privately Held, VC-backed
Founded
2002
Employees
201-500
Funding
$11-$25 million
Categories
- Mobile Payments
- Mobile Commerce
- Enterprise Software
- E-Commerce
- Information Technology & Services
- Technology
- Hospitality
- Restaurants
Specialties
- mobile ordering
- mobile apps
- digital commerce
- delivery management
- online ordering
- kiosks
- loyalty program
- saas restaurant platform
- and restaurant technology
Business Classifications
- E-Commerce
About the Role
The Company is seeking a Vice President of B2B Marketing and Demand Generation to lead the integrated growth strategy, with a focus on both strategic account development and high-velocity inbound and outbound engine building. The successful candidate will be responsible for turning the company's growth objectives into clear market segments, programs, and measurable outcomes. This role requires a hands-on leader who can balance broad-market coverage with strategic-account development, and who is adept at setting and executing GTM strategy. The VP will also be instrumental in strengthening the company's market presence, and authority, and in driving AI marketing optimization and innovation. Candidates for this role should have a strong background in senior B2B marketing leadership, with a proven track record in demand generation, product marketing, and sales alignment. Experience in designing measurable inbound and outbound motions for complex B2B or enterprise technology sales is essential, as is a practical understanding of ICP development, segmentation, and pipeline measurement. The ideal candidate will have hands-on experience with marketing and sales platforms, such as HubSpot, and the ability to influence stakeholders through collaboration and clarity. While not mandatory, experience in restaurant technology, QSR, hospitality, or adjacent enterprise commerce is beneficial. The company values thoughtful, curious leaders with the ability to learn quickly and is committed to fostering an inclusive and diverse work environment.
Hiring Manager Title
CMO
Functions
- Marketing
- Product Marketing
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- ...Vice President of Marketing About the Company Leading education technology (EdTech) platform... ...Funding $200+ million Categories B2B Corporate Training E-Learning... ...engine. This role goes beyond demand generation; it involves translating market opportunities...
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- ...Senior Vice President, Integrated Marketing About the Company Innovative communications agency for disruptive companies Industry Public Relations... ...strategy digital marketing cybersecurity b2b tech insights & analytics strategic communications...
- ...Vice President of Marketing About the Company Popular provider of help desk software Industry Internet Type Privately Held, VC-... ...customer experience Business Classifications SAAS B2B About the Role The Company is seeking a VP of Marketing...Remote workShift work
- ...Vice President of Revenue Marketing About the Company Top provider of agile commission... ...be responsible for the demand, ops, field, and BDR... ...background in enterprise demand generation and a proven track record... ...have a deep understanding of B2B SaaS dynamics,...
- ...Vice President, Growth Marketing, SMB Subscriptions About the Company A subscription-based SMB platform... ...for owning the global pipeline generation and accelerating SMB subscription growth... ...marketing functions such as ABM, demand generation, performance marketing, and...
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- ...Vice President of Marketing About the Company Ambitious data loss prevention... ...from the ground up. The role demands a seasoned professional with a minimum of 10 years' B2B SaaS marketing experience,... ...track record in demand generation, pipeline ownership, and strong...
- ...Vice President of Growth Marketing About the Company Popular regional provider of premium landscaping... ...visibility role with a focus on driving the demand engine for the brand. The successful... ...B2C customer acquisition and demand generation. The role requires a candidate with...Local area
- ...Senior Vice President, Integrated Marketing About the Company Innovative communications agency for disruptive companies Industry Public Relations... ...strategy digital marketing cybersecurity b2b tech insights & analytics strategic communications...
- ...Vice President of Marketing About the Company Outsourced healthcare revenue cycle management... ...candidate will be responsible for driving demand generation programs, creating and executing... ...minimum of 10 years' experience in B2B marketing, with a preference for those...
- ...Vice President of Marketing About the Company AI predicts maritime disruptions, orchestrating... ...including positioning, messaging, and demand generation. This role is pivotal in the company... ...a proven track record of scaling B2B SaaS, particularly in the range of $...Shift work
- ...Vice President of Marketing About the Company Reputable provider of enterprise technology solutions... ...internal marketing team, overseeing demand generation initiatives, and establishing... ...experience, with a strong background in B2B consulting, professional services,...Interim roleRemote workFlexible hours
- ...Vice President, Product Marketing, Education About the Company Global provider of scientific research publications & academic reviews Industry... ...health and stem Business Classifications B2B SAAS About the Role The Company is seeking a Vice...
- ...Vice President of Sales & Marketing, Building Materials About the Company Rapidly growing manufacturer... ...business development and revenue-generating activities. The successful candidate... ...commercial organization. The role demands a leader with strong business acumen...For contractors
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- ...Vice President of Preneed Sales & Marketing About the Company Dynamic insurance marketing & distribution... ...exceed company standards in revenue generation. Applicants for the Vice President... ...document submission. The position demands a candidate with a proven track record...
- ...Vice President of Marketing About the Company Multi-campus beauty education provider focused on high-quality enrollments across 15 campuses... ...in search of a Head of Digital Marketing to spearhead demand generation across multiple locations, with a focus on achieving...
$175k - $240k
.... We are looking for a VP of Marketing who has done this before, thrives... ...role. It is a revenue generation role with a marketing budget... ...directly manage the Director of Demand Generation, SDR Manager, Director... ...make decisions. 8+ years of B2B SaaS marketing experience,...Work at officeImmediate startWork from home$150k - $350k
...Your Opportunity with ECG: Vice President (VP) of Marketing The VP of Marketing will... ...strengthens brand, accelerates demand, and deepens client... ...and brand strategy. Demand Generation and Campaign Execution Oversee... ...12+ years of progressive B2B marketing experience,...Permanent employmentFull timeWork at officeRemote work2 days per week3 days per week- ...Associate Vice President, Integrated Marketing About the Company Globally-recognized semiconductor company Industry... ...of experience in leading integrated marketing, demand generation, or content marketing in a B2B technology environment. The role requires a candidate...
- ...Vice President of Software Engineering, Marketing Technology About the Company Rapid-growing mortgage lender... ...digital experiences, optimize lead generation, and maximize conversion performance... ...-facing platforms. The role demands expertise in data-driven engineering...
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