Brand Designer, Growth

We're looking for a Growth Brand Designer to sit at the intersection of brand craft and growth performance. You'll be the designer who makes Perplexity's highest-volume, highest-leverage marketing surfaces — paid ads, social, lifecycle email, and campaign assets — look unmistakably Perplexity while actually moving the numbers.This is a shipping role, but it's equally a thinking role. Strategic concepting is a big part of the job: you'll sit with the Growth team as an ideator — generating campaign concepts, testing hypotheses, and shaping the creative strategy behind the work — not just executing briefs handed to you. The ideas you bring to the table matter as much as the assets you ship.You'll produce a steady stream of ad and campaign creative across formats and channels, then work with Growth to read the results and iterate. You care about conversion and craft in equal measure: you'd never ship an off-brand asset to win a test, and you'd never hide behind polish when the data says a concept isn't working.You'll report into the Brand/Creative Studio team and work closely with Growth, Product Marketing, Brand, and our motion and web designers.What you'll doDrive strategic concepting for growth campaigns — bring original ideas, angles, and creative territories to the table, and shape the brief rather than just receiving itOperate as a true ideation partner to the Growth team: co-develop campaign strategy, propose test hypotheses, and pitch concepts that open up new creative directionsOwn the design of growth creative end-to-end — paid social and display ads, campaign assets, and lifecycle email — from concept to shipped assetDesign for volume and velocity: build variant sets, test hypotheses, and iterate on winners with the Growth team using real performance dataTurn product launches and GTM campaigns into ad creative that lands on every channel it runs — static, animated, and everything in betweenBuild and maintain scalable ad and email templates so high-frequency asset production stays fast and on-brandPartner with Brand to keep visual consistency across every growth touchpoint as our brand system evolvesCollaborate with our motion designer and web designer so campaigns feel cohesive from the first ad impression to the landing pageBring a strong point of view on what makes performance creative great — and push back when a "best practice" would cheapen the brandWhat we're looking forA strong portfolio of growth and brand design work — paid ads, social campaigns, lifecycle email, campaign systems — that shows both craft and resultsProven strategic concepting ability: you can show campaigns where the idea was yours, not just the execution, and articulate the thinking behind themExcellent visual design skills with a clear sense of brand, typography, layout, and compositionHands-on experience designing performance creative at a consumer or prosumer tech company, including working directly with growth or performance marketing teamsFluency reading creative performance data (CTR, conversion, hook rates) and translating it into design decisionsAbility to work fast, manage a high volume of deliverables across channels, and iterate quickly without dropping the quality barFluency in Figma and the Adobe Creative SuiteAn instinct for building repeatable systems — templates, variant frameworks, asset kits — rather than one-off files5+ years of industry experienceNice to haveMotion design skills — animated ads, short-form video for social, or After Effects fluencyFamiliarity with ad platform specs and constraints (Meta, Google, TikTok, X, YouTube) and how they shape creative decisionsExperience using AI-assisted design and image-generation workflows to scale creative outputCopywriting instincts — you can tighten a headline when there's no writer in the roomCompensation Range: $150K - $225KLocationSan Francisco; New York CityEmployment TypeFull timeLocation TypeHybridDepartmentDesignCompensation$150K – $225K • Offers EquityU.S. BenefitsFull-time U.S. employees enjoy a comprehensive benefits program including equity, health, dental, vision, retirement, fitness, commuter and dependent care accounts, and more.International BenefitsFull-time employees outside the U.S. enjoy a comprehensive benefits program tailored to their region of residence.USD salary ranges apply only to U.S.-based positions. International salaries are set based on the local market. Final offer amounts are determined by multiple factors, including experience and expertise, and may vary from the amounts listed above.