Territory Sales Manager

Posted Tuesday, July 14, 2026 at 4:00 AM

SUNDANCE

Sundance Beverage Company's never-ending goal is to create functional and wholesome beverages . . without ever sacrificing delicious flavor. Sundance refreshes consumers with such popular brands as Everfresh and Mr. Pure juices; Rip It energy fuel; LaCroix sparkling waters; and Clearfruit waters. We are looking for individuals of great character to join our team. Please contact us if you are dedicated, reliable and want to be a part of a great American company. Sundance Beverage Company is part of the National Beverage family of iconic brands.

JOB OVERVIEW

The Regional Sales Manager is responsible for the direction and the implementation of all sales activities in assigned market area to obtain budgeted case shipment levels of all Company product lines.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Able to form and maintain effective partnerships across organizational boundaries. Computer literacy required with proficiency in Microsoft Office products, Sugar CRM and on-line marketing / networking sources. Maintains knowledge of industry trends. Excellent negotiation skills required as typically negotiates in a competitive or adversarial environment. Typically expected to provide status reports to Executive Management. Ability to attend various meetings as requested with minimal advanced notice. Manage distributor and/or broker sales activities and provide the direction, leadership and motivation required for the proper sales execution. Consistent execution of calling new and existing accounts. Develop ongoing revenue generating avenues beyond the current portfolio of customers. Negotiate effectively to attain the annual case shipment commitment from current customers, while developing relationships and referrals. Create effective programs to achieve sales plan volumes. Obtain case shipment levels that meet or exceed budgeted levels for all product lines. Establish distribution system to ensure adequate product availability in all market channels. Analyze competitive performance by monitoring overall market conditions and account activity to enhance market position and anticipate consumer needs. Ensure effectiveness of promotions by conducting annual business reviews with clients in a timely manner. Prepares budgets and targets; maintains selling expenses in line with assigned budgets. Assist in the development of the annual budget and operating plan. Control selling expenses and maintain sales coverage on a cost-efficient basis. Utilization of CRM program to maintain account information and sales activity. Manage a team of Area Sales Representatives. Other duties as assigned by Manager.

MINIMUM QUALIFICATIONS

Bachelor’s degree in business or appropriate equivalent from an accredited university. 10 years of retail sales experience in the nonalcoholic beverage industry. (DSD) Distributor and wholesaler experience. Knowledge of professional selling techniques and use of CRM software. Excellent oral and written communications skills (including public speaking) in English. Strong interpersonal, sales presentation and merchandising skills. Proficient in Microsoft Office (Word, Excel, PowerPoint and Outlook). Results driven, self-motivated. Must be well organized and detail oriented. Ability and willingness to work a flexible full-time schedule that may include weekends and holidays. Must be able to travel to various locations in organizational service areas, as required by duties. Sundance Beverage Company provides equal employment opportunities to all applicants for employment without regard to race, color, religion, sex, national origin, age, disability, gender, genetics, gender identity or sexual orientation #J-18808-Ljbffr National Beverage Corp.