Global Product Marketing Manager, Flow Cytometry Automation

As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation (NYSE: WAT), by applying to this role, you will be applying for a position with Waters. Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, Waters’ innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics. Waters collaborates with analytical laboratories around the world to advance the release of effective, high-quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combatting growing antibiotic resistance. Through a shared culture of relentless innovation, Waters’ passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide.

We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

About the role:

Waters Biosciences is looking for a bold, results-driven Global Product Marketing Manager to accelerate growth for our flow cytometry sample preparation and automation portfolio within the Instruments and Informatics Segment. This role owns downstream commercial execution, automation go-to-market strategy for the flow cytometry instrument portfolio, and strategic 3rd party automation partnerships—managing key external relationships to drive workflow integration and commercial success.

Key Responsibilities

Automation Strategy & Market Development

• Develop, own, and lead the global go-to-market strategy for flow cytometry automation and sample preparation systems

• Build the automation marketing roadmap—segmentation, value propositions, positioning, and adoption targets

• Forge and grow strategic 3rd party partnerships that drive workflow integration and commercial synergies

• Serve as the primary liaison for external business partners, building trust and leading cross-functional collaboration

• Equip regions to localize execution while maintaining global consistency

• Own KPIs and dashboards to track program performance and market penetration

Downstream Marketing & Growth Execution

• Drive downstream marketing strategy across all growth initiatives—including the FACSLyric flow cytometer portfolio—owning marketing strategy, driving growth and adoption, and expanding into new markets and customer segments

• Craft differentiated messaging and positioning that resonates with key customer personas

• Build and run multi-channel programs—digital, email, events, webinars—that generate demand and accelerate sales

• Partner with regional teams to localize global campaigns for maximum local impact

• Produce compelling customer-facing content—brochures, case studies, ROI tools, web content—that moves buyers through the funnel

• Collaborate with growth marketing and marketing communications to unify strategy, messaging, and demand generation

Commercial & Regional Execution

• Partner with regional leaders and sales to drive market penetration and revenue growth

• Cultivate relationships with strategic customers and key opinion leaders to accelerate adoption

• Shape long-range marketing plans that cement Waters Biosciences' leadership in flow cytometry automation

Competitive Intelligence & Market Monitoring

• Build and maintain competitive intelligence frameworks — tracking positioning, launches, pricing, and market share

• Turn competitive insights into sharp messaging, sales tools, and winning campaign strategies

• Stay ahead of pricing and tender activity to keep commercial strategies competitive and regionally relevant

About you:

You thrive at the intersection of strategy, marketing, and creativity—and can turn market insights into high-impact commercial programs—this role is for you. The ideal candidate is an innovative, results-driven leader with strong analytical and communication skills, ready to build partnerships and accelerate growth.

• Bachelor's in Life Sciences, Business, or related field

• At least 5 years of marketing experience in healthcare, diagnostics, or scientific instrumentation

• Flow cytometry and laboratory automation experience required

• Proven track record building and executing global marketing programs that drive commercial results

• Sharp analytical skills with the ability to synthesize customer insights into actionable strategies

• Advanced PowerPoint, Think-Cell, Word and Excel proficiency. Experience with PowerBI, SFDC, and ServiceMax.

• Exceptional communicator with the ability to turn complex data into clear executive narratives - comfortable influencing at all levels

• Strong cross-functional leadership, change management, and problem-solving skills

• Ability to travel up to 25%

Preferred Qualifications

• MBA or advanced degree in Immunology, Cell Biology or related scientific discipline

At BD, we are strongly committed to investing in our associates—their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under “Our Commitment to You”. Salary ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates’ progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed. The salary offered to a successful candidate is based on experience, education, skills, and actual work location. Salary ranges may vary for Field-based and Remote roles.

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visit

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Required Skills

Optional Skills

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Primary Work Location

USA CA - Milpitas 135

Additional Locations

Work Shift

NA (United States of America)

At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under "Our Commitment to You."

Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed.

Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.

Salary Range Information

$143,300.00 - $236,500.00 USD Annual