SEM/PPC/Paid Social Specialist
The Plum Tree Group
Job Description
Job Description
We're a digital commerce agency looking to add a digital marketing specialist to our team! We are open to both intermediate and experienced candidates that are interested in helping our clients acquire more customers through SEM & paid social.
Phase 3 Commerce partners with growing brands to support digital acceleration and performance marketing. We are looking for the new breed of digital marketing professionals who have an integrated understanding of digital marketing, analytics, user experience and technology.
Must Haves
- A Positive, Can-Do Attitude!
- Deeply familiar and passionate about online marketing and technology
- Strong problem solver who knows how to ask the right questions, build hypotheses and prove or disprove with data insights
- Have an analytical mind, obsess over the details and enjoy solving problems
- Excellent communication and writing skills
- Experience with Google Ads, Bing AdCenter, Analytics platforms, etc..
- Experience with social ad platforms such as Facebook, Instagram, LinkedIn etc..
- Experience with Search Engine Optimization (SEO)
- Google certifications preferred!
Role and Responsibilities
Your role in a nutshell is to help our clients acquire more customers using SEM & Paid Social.
SEM Execution
- Manage the day-to-day search marketing activities across multiple search engines (Google, Bing, etc.) including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns.
- Understand the hot issues along with new developments, working with cross-functional teams to develop relevant ads and landing page content
- Demonstrate deep understanding on PLA/AdMax (shopping on google/bing) data feed management from the technical side through ad structure and delivery
- Demonstrate deep understanding in managing paid social campaigns on top social platforms (Facebook, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, etc)
- Demonstrate deep understanding of client goals in order to forecast budgets, create campaign structures and take complete ownership of multiple client accounts
- Keyword research; discovery and expansion
- Review and editing of creative copy; titles and descriptions
- Review and analysis of campaign performance metrics
- Grow and optimize our keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative key-wording, etc.
- Develop near and long-term PPC account strategies, roadmaps and execute day-to-day tactics that increase revenue, site traffic, conversion and margins.
- Identify and report on key performance indicators, and opportunities for improvement on a regular basis.
- Drive continued innovation and best practice implementation, regularly sharing your knowledge with the marketing team
- Stay current with new advances in search engine marketing, competitive landscape, and keyword research.
- Partner with internal teams to drive highly integrated, customer acquisition strategies
- Discover and test new partnerships with cutting edge technology and media companies to expand the current advertising portfolio
- Managing relationships with search engines, partners and vendors
- Focus on ROI, using the numbers to tell your story
Team Management
- Successful candidate must be able to demonstrate the ability to work on multiple projects at once without lowering customer experience
- Candidate preferably comfortable working and managing teams and contractors
Nice to Have! SEO Experience:
- Keyword research
- Link-building
- Competitive analysis
- Site audits
- Inbound link audits
- Assist other SEO team members with tasks
- Ability to learn and retain information!
Why Phase 3?
- Fast growing company
- Flexible working environment
- Exposure to all areas of Digital Commerce & Marketing
- Access to WeWork ecosystem
- Lots of opportunities for leadership and advancement
- Competitive compensation structure including benefits
- Flexible vacation and time off policy
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Vacancy posted 9 days ago
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