Senior Category Analyst

Job Description

Job Description

What We Do

At C.A. Fortune, we aspire to maintain our position as the nation's leading consumer brands agency. We realize how fortunate we are (pun intended) to offer comprehensive solutions to our clients. From sales management to marketing, all the way down to insights and e-commerce, our boutique service model offers a breadth of services to our clients.

Who We Are

People. Passion. Purpose. Our people are the core of our business. Our unique boutique service model allows our people to follow their passions with a purpose, all while delivering excellent services to our clients. At C.A., we live and breathe our values. We are fearless and curious innovators who lead with solutions, empower others, and do the right thing, always. We are a family-first organization and recognize the importance of a healthy and flexible work-life balance, a positive support system, and the power of diversity and inclusion.

Overview of the Role

• The Senior Category Analyst will champion the development and maintenance of the go-to-market analytics designed to support, track, and grow core and new product initiatives for all retailers and channels. They will act as a leader by providing the analytics and insights needed to optimize pricing, promotion, distribution, displays and shelf placement, and lead quarterly business review analysis. The position will develop and maintain value-added and actionable category management tools, incorporating customer learning and strategic brand insights that will guide sales and business managers to achieve volume and distribution objectives. This position will perform as if they are the category manager, internal consultant and trusted advisor to our sales organization and clients.
• Fully remote or if local to Chicago, IL a hybrid schedule will be observed 3 days in office
• Salary range $70,000 - $80,000 depending on experience, qualifications and skills
• Travel Requirements: 5-10% to present to clients
• At C.A. we're not looking for perfection, just people that want to commit to a us and grow their careers long-term. We are on a mission to build better brands that inspire healthier lifestyles for consumers and their families. If you're looking for a sign to apply, here it is!

What You'll Do at C.A. Fortune

• Implement category management strategy to develop fact-based category reviews, business reviews and selling stories.
• Present business reviews to client, clearly articulating trends and recommendations to optimize strategic planning and selling efforts.
• Develop and deliver presentations relative to topline reporting, sales reviews, category reviews, overall business trends, merchandising, assortment, pricing, and shelving across the omnichannel landscape.
• Work with the Account Managers to manage the KPI's across retailers and determine key opportunities within a given category or market using customer POS, syndicated data, competitive pricing, market data, and other sources to provide actionable recommendations.
• Analyze sets of data to provide insights and recommendations addressing product, placement, pricing, and promotions to support the achievement of sales and marketing objectives.
• Project work will include analytics related to topline reporting, sales reviews, category reviews, overall business trends, merchandising, assortment, pricing, and shelving across the omnichannel landscape.
• Develop, track, and monitor regular reporting that enable category leadership to quickly understand market trends and opportunities.
• Evaluate effectiveness of programs and communicate strategy and best practices internally and externally.

What You Should Bring to the Table

• Bachelor's Degree plus 3-7 years CPG industry sales and category management experience (Natural/Specialty/Organic food and/or beverage preferred).
• Proficiency in Microsoft Word, Excel, and PowerPoint. Expert level Excel with experience using tools such as VLOOKUP, Index Match, Advanced conditional formatting, Pivot Tables/charts and reporting.
• 2+ years of experience in SPINS (Satori), Nielsen and Circana (IRI) data
• Experience in selling story development, category reviews & category management principals.
• Experience in data visualization platforms (e.g., spotfire, PowerBI).
• Attention to detail and technical, report running, and analytical abilities.
• Analytical and problem solving skills.
• Advanced communications skills, ability to clearly articulate complex concepts in a concise manner.
• A demonstrated competency in multi-tasking and problem-solving with focus on meeting deadlines.
• Strong analytical thinker; can turn self-developed strategies/efficient processes into execution.
• Demonstrated ability to achieve high performance goals and meet deadlines in a fast-paced environment.

You Will Stand Out If You Have

• Experience at a retailer or manufacturer

What We Offer

• PTO and sick days
• 11 paid company holidays per year
• 1 floating holiday
• 2 paid volunteer days per year
• Bonus Eligible
• 3 months fully paid parental leave (regardless of gender)
• Medical, dental, and vision
• Monthly cell phone allowance
• Paid company life insurance
• 401k with company match
• Summer hours (half day Fridays from Memorial Day thru Labor Day)
• Work from home flexibility

Come As You Are

C.A. is committed to making our company more inclusive. Diversity fuels our innovation and better connects us to our clients, our colleagues, and our communities. Based on research, we know that women and other marginalized groups tend to apply to roles only when their experience perfectly matches the job description. That said, we encourage you to apply if you meet the majority of qualifications, especially if this role aligns with your career trajectory.