Marketing Manager

Location: Poughkeepsie, NY Type: Full-Time Pay Rate: $45,000 - $47,000 Position Overview The Marketing Manager is a strategic and creative leader responsible for executing UWDOR’s integrated marketing and communications plan. This role focuses on driving donor acquisition, enhancing brand awareness, and managing day-to-day marketing operations. The ideal candidate is a data‑driven storyteller who can manage multiple projects, from the annual workplace campaign to major community initiatives, with precision and passion. Key Responsibilities Lead the development and rollout of marketing collateral for annual campaigns, ensuring all materials (print and digital) resonate with both corporate partners and individual donors. Oversee the editorial calendar to ensure a cohesive voice across the website, email newsletters (Constant Contact), and annual reports. Manage local media relationships and coordinate paid advertising efforts (print, radio, and digital) to maximize community reach. Act as the primary contact for United Way Worldwide branding, ensuring all sub-brands and initiatives are visually and tonally aligned. Draft press releases, coordinate media interviews, and maintain a robust media contact list to highlight UWDOR’s impact in Dutchess and Orange counties. Lead the production of high‑impact video content for events and digital campaigns, coordinating with external vendors or internal staff as needed. Manage UWDOR’s website content (OneEach), ensuring information is current, SEO‑optimized, and user‑friendly for donors and those seeking help. Utilize Google Analytics and social media insights to measure campaign ROI and provide quarterly reports to the Director of Marketing. Qualifications Education: Bachelor’s degree in Marketing, Communications, Public Relations, or a related field. Experience: 3‑5 years of progressive experience in marketing or communications; nonprofit experience in the Hudson Valley is highly preferred. Proven ability to manage projects from concept to completion and provide guidance to junior staff or interns. Advanced skills in Adobe Creative Suite and Microsoft Office. Experience with CRM systems is a plus. Exceptional public speaking and professional writing skills; ability to represent UWDOR at community events and meetings. #J-18808-Ljbffr United Way