Manager, Marketing Analytics

Manager of Marketing Analytics

The client is seeking a strategic Manager of Marketing Analytics to serve as the primary analytics authority within its Marketing Operations team, responsible for unifying reporting infrastructure and translating multi-source data into actionable performance insights across a portfolio of brands.

•Own and maintain the reporting infrastructure that provides a consistent, trusted view of marketing performance across all brand channels and platforms.

•Synthesize data from multiple sources into clear, strategic performance narratives for channel owners, brand teams, and senior leadership.

•Build, automate, and scale dashboards and data pipelines using BI tools, APIs, and AI-driven workflows to improve reporting speed and reliability.

•Govern UTM management and campaign tracking standards to ensure data integrity across the marketing ecosystem.

•Partner with channel and brand stakeholders to align on measurement frameworks, attribution approaches, and reporting standards.

•Drive adoption of AI and automation tools to accelerate analytical output and streamline marketing operations reporting.

•Operate as a self-directed individual contributor, identifying gaps, building solutions, and delivering results without requiring close direction.

•8 years of experience in marketing analytics, marketing operations, or a closely related field.

•Demonstrated ability to synthesize data across multiple platforms and communicate a clear, strategic performance story to varied audiences.

•Hands-on experience with CRM platforms (Salesforce preferred), marketing automation platforms (Marketo or equivalent), digital media platforms, and web analytics (GA4).

•Proficiency with BI and data visualization tools such as Power BI, Looker, Tableau, or similar, including dashboard build and ongoing support.

•Experience with data modeling tools and query languages (Snowflake, SQL, or similar) to connect, transform, and pipeline data across systems.

•Hands-on experience with multi-touch attribution methodologies and supporting attribution tools.

•Demonstrated use of AI tools (Claude, ChatGPT, Gemini, or similar) as a core part of analytical workflows for automation, insight generation, and accelerated output.

•Experience working within a complex, multi-brand or enterprise marketing environment.

•Familiarity with UTM governance frameworks and campaign tracking best practices at scale.

•Understanding of B2B marketing and sales cycles, including how marketing analytics supports B2B pipeline and revenue reporting.

•Experience connecting and automating data flows across platforms via APIs or similar integration approaches.