Practice Group Marketing Manager
$85k - $100kOur client is a boutique NYC and Miami based law firm. They are seeking a Practice Group Marketing Manager to support the execution of strategic marketing and business development initiatives. This individual will play a key role in enhancing the firm’s brand presence, supporting attorney visibility, and driving client engagement across multiple practice areas.
Key Responsibilities
- Support the development and execution of firmwide marketing and business development strategies
- Assist in drafting and editing marketing materials, including pitch decks, client alerts, website content, and attorney biographies
- Manage and update website content through CMS platforms and assist with SEO optimization efforts
- Work with attorneys to prepare RFP responses, proposals, & client presentations
- Plan and execute firm-sponsored events, webinars, and client-facing initiatives
- Support social media and digital marketing efforts, including content scheduling and performance tracking (e.g., LinkedIn)
- Track marketing analytics and prepare reports on campaign performance and ROI
- Maintain marketing databases, contact lists, and CRM systems
- Monitor industry trends, competitor activity & emerging opportunities for growth.
Qualifications
- Bachelor’s degree in Marketing, Communications, Public Relations, or related field
- 3-10 years of marketing or business development experience, preferably within a law firm or professional services environment
- Strong writing, editing, and communication skills with high attention to detail
- Proficiency in Microsoft Office Suite and familiarity with CRM and email marketing platforms (e.g., Salesforce, Mailchimp)
- Ability to manage multiple projects in a fast-paced, deadline-driven environment
- Professional demeanor and ability to interact effectively with attorneys and senior stakeholders
Preferred Skills
- Experience with legal directory submissions and awards processes
- Familiarity with website CMS platforms and basic HTML
- Knowledge of SEO/SEM and digital marketing analytics tools
- Prior exposure to event planning or client engagement initiatives
Compensation
- Competitive base salary (typically $85,000 - $100,000, depending on experience)
- Bonus eligibility
- Comprehensive benefits package
Vacancy posted 25 days ago
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