Digital Tagging & Measurement Lead - VP (C13)

Job ID: 102210709424Posted: 2026-10-20Location: Irving, Texas, United StatesSalary: $138,720.00 - $208,080.00Category: TechnologyCompany: CitiDigital Analytics measures and optimizes how millions of Citi Credit Card and Retail Bank customers engage across our websites and mobile app. We are looking for a hands-on Digital Tagging & Measurement Lead to own analytics instrumentation end to end: defining what gets measured, making sure it is implemented correctly, and keeping the data trustworthy for reporting, analytics, and experimentation. The role partners closely with product, engineering, design, and analytics teams, and works with an offshore tagging team to deliver at scale.Key ResponsibilitiesOwn the tagging strategy and implementation for key journeys across web & native mobile appsTranslate product and business requirements into tracking specifications, data layer design, and event taxonomiesConfigure and manage tags, rules, and data elements in tag management systems (e.g., Adobe Launch, Ensighten)Partner with web and mobile engineering teams on data layer and SDK instrumentation across agile release cyclesLead QA and validation of tagging using debugging and network tools, and set up automated tag monitoringEstablish and enforce tagging standards, naming conventions, documentation, and governance processesCoordinate work with the offshore team: prioritizing intake, reviewing deliverables, and ensuring qualitySupport A/B testing and personalization by ensuring experiments are instrumented and measured correctlyTroubleshoot data discrepancies and work with stakeholders to resolve root causesEnsure tagging complies with Citi's privacy, consent, and data governance policiesRequired Qualifications6+ years of experience in digital analytics implementation or taggingHands-on experience with enterprise tag management system (Adobe Launch, Ensighten, or Google Tag Manager)Strong working knowledge of Adobe Analytics and/or Google Analytics 4Experience designing data layers and tracking specs for web and mobile appsWorking knowledge of JavaScript, HTML, and browser developer and debugging tools (e.g. Adobe Debugger)Experience working with engineering teams in an agile environmentStrong communication skills, with the ability to explain technical tagging concepts to non-technical stakeholdersPreferred QualificationsExperience with mobile analytics SDKs (Adobe Experience Platform Mobile SDK, Firebase) on iOS and AndroidFamiliarity with Adobe Experience Platform, Customer Journey Analytics, or Adobe TargetExperience supporting A/B testing or experimentation platformsExperience coordinating with offshore or distributed teamsFinancial services or credit card industry experienceEducationBachelor's degree in Computer Science, Information Systems, Engineering, Analytics, or a related field requiredMaster's degree in a related field preferredThis job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.------------------------------------------------------Job Family Group: Technology------------------------------------------------------Job Family:Digital Software Engineering------------------------------------------------------Time Type:Full time------------------------------------------------------Primary Location:6400 LAS COLINAS BLVD IRVING------------------------------------------------------Primary Location Full Time Salary Range:$138,720.00 - $208,080.00In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.------------------------------------------------------Most Relevant Skills Please see the requirements listed above.------------------------------------------------------Other Relevant Skills For complementary skills, please see above and/or contact the recruiter.------------------------------------------------------Anticipated Posting Close Date:Oct 31, 2026------------------------------------------------------Automated Processing and AIWe use automated processing, including artificial intelligence, for our legitimate business interests (or our reasonable and appropriate business purposes) to identify and align the candidate's skills and abilities with a specific job opening. Additionally, if you so choose, or consent, we can match your skills and abilities to other suitable roles at Citi.Importantly, all our hiring processes and decisions, including determining your suitability for a role, are conducted, checked, and decided by individuals. Our automated processing and AI do not involve relying on automatic or autonomous decision-making. Please refer to any Jurisdictional Considerations, with specific provisions for your country (where relevant) for further details.Illinois residents – AI Notice and Right------------------------------------------------------Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.View Citi’s EEO Policy Statement and the Know Your Rights poster.