Brand Visual & Video Design, Consultant

Your Role

Blue Shield of California is seeking a strategic and influential Brand Visual & Video Design Consultant to help shape and evolve the enterprise brand through visual storytelling, motion design, and multimedia experiences. In this role, you will partner with executive leaders, communications teams, marketers, product stakeholders, and creative professionals to translate business priorities into compelling visual narratives that strengthen audience engagement, enhance brand equity, and advance organizational objectives.

You will provide strategic guidance while also helping develop scalable creative solutions, enterprise brand standards, and multimedia experiences that ensure consistency across channels and touchpoints. The ideal candidate combines strategic thinking, creative leadership, and hands-on expertise in visual design, video production, and motion design, with the ability to influence stakeholders and deliver high-impact brand experiences.

Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow – personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.

Responsibilities

Your Work

In this role you will:

• Partner with marketing, communications, product, and creative teams to maintain the governance of Blue Shield's visual identity system across digital, print, environmental, experiential, and multimedia channels
• Establish and maintain enterprise standards for visual expression, motion design, and storytelling to ensure consistency and scalability
• Collaborate with editors, copywriters, and external agencies to deliver engaging visual and video experiences
• Provide strategic consulting for product launches, enterprise initiatives, campaigns, events, and executive communications, leveraging visual and video storytelling to advance business objectives, strengthen audience engagement, and reinforce brand equity
• Stay current on industry trends, emerging technologies, social content formats, and best practices in brand design and video production
• Manage multiple projects simultaneously while maintaining exceptional quality, attention to detail, and on-time delivery

Qualifications

Your Knowledge and Experience

• Requires a bachelor's degree or High School Diploma/GED and 4 years of additional relevant experience in lieu of a degree
• Requires at least 7 years of prior relevant experience leading brand strategy, visual design, creative direction, multimedia design, or integrated marketing initiatives within complex organizations
• Requires strong portfolio demonstrating visual design, video production, motion graphics, brand storytelling, and creative leadership
• Requires advanced proficiency in Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro), PowerPoint and emerging AI-enabled creative technologies
• Requires experience developing and implementing brand standards, design systems, and creative frameworks that drive enterprise-wide consistency
• Proven ability to partner with senior leaders and cross-functional stakeholders, translating business objectives into strategic brand, visual, and storytelling solutions while influencing decision-making and gaining stakeholder alignment
• Deep expertise in brand systems, visual identity development, creative strategy, and integrated campaign execution across digital, print, experiential, and motion channels
• Knowledge of motion graphics, animation, video production, content strategy, and emerging digital storytelling trends
• Strong understanding of accessibility standards, inclusive design principles, and audience-centered communications
• Ability to identify opportunities, assess risks, and recommend innovative solutions that strengthen brand equity, audience engagement, and organizational objectives
• Healthcare industry experience or similar regulated industries strongly preferred

Hybrid

This role requires employees to be in-office based on our hybrid workplace model, balancing purposeful in-person collaboration with flexibility. For most teams, this means coming into the office two days each week.

Employees living more than 50 miles from an office location will work with their manager to determine in-office time based on business need.

About Blue Shield of California

As of January 2025, Blue Shield of California became a subsidiary of Ascendiun. Ascendiun is a nonprofit corporate entity that is the parent to a family of organizations including Blue Shield of California and its subsidiary, Blue Shield of California Promise Health Plan; Altais, a clinical services company; and Stellarus, a company designed to scale healthcare solutions. Together, these organizations are referred to as the Ascendiun Family of Companies.

At Blue Shield of California, our mission is to create a healthcare system worthy of our family and friends and sustainably affordable. We are transforming health care in a way that genuinely serves our nonprofit mission by lowering costs, improving quality, and enhancing the member and physician experience.

To achieve our mission, we foster an environment where all employees can thrive and contribute fully to address the needs of the various communities we serve. We are committed to creating and maintaining a supportive workplace that upholds our values and advances our goals.

Blue Shield is a U.S. News Best Company to work for, a Deloitte U.S. Best Managed Company and a Top 100 Inspiring Workplace. We were recognized by Fair360 as a Top Regional Company, and one of the 50 most community-minded companies in the United States by Points of Light. Here at Blue Shield, we strive to make a positive change across our industry and communities – join us!

Our Values:

• Honest. We hold ourselves to the highest ethical and integrity standards. We build trust by doing what we say we're going to do and by acknowledging and correcting where we fall short.
• Human. We strive to listen and communicate effectively, showing empathy by understanding others' perspectives.
• Courageous. We stand up for what we believe in and are committed to the hard work necessary to achieve our ambitious goals.

Our Workplace Model

We believe in fostering a workplace environment that balances purposeful in-person collaboration with flexibility - providing clear expectations while respecting the diverse needs of our workforce. Our workplace model is designed around intentional in-person interaction, collaboration, connection, creativity and flexibility:

• For most teams, this means coming into the office two days per week.

• Employees living more than 50 miles from an office location, out of state employees, and employees in certain member-facing roles should work with their manager to determine in-office time based on business need.

• For employees with medical conditions that may impact their ability to work in-office, we are committed to engaging in an interactive process and providing reasonable accommodations to ensure their work environment is conducive to their success and well-being.

The Company reserves the right to require more presence in the office based on business needs, and requirements are subject to change with periodic reviews.

Physical Requirements:

Office Environment - roles involving part to full time schedule in Office Environment. Based in our physical offices and work from home office/deskwork - Activity level: Sedentary, frequency most of work day.

Please click here for further physical requirement detail.

Equal Employment Opportunity:

External hires must pass a background check/drug screen. Qualified applicants with arrest records and/or conviction records will be considered for employment in a manner consistent with Federal, State and local laws, including but not limited to the San Francisco Fair Chance Ordinance. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran status or disability status and any other classification protected by Federal, State and local laws.