Director, Social Media

Director, Social Media – Bon Appétit and Epicurious Location: New York, NY Responsibilities Work closely with Bon Appétit and Epicurious editorial leadership and social media team members to lead and execute social media strategy for both brands. Bring new, innovative ideas to push the brand’s boundaries across social channels. Partner with editors to bring stories to life online on all platforms, including editorial and video, while shaping the brands’ visual identity and presence across social media. Develop and maintain brand guidelines for current and future social media channels, including TikTok, Instagram, Facebook, and YouTube. Plan and execute social engagement campaigns and coverage for special editorial packages and tentpole events, including behind‑the‑scenes photos, videos, and live events. Work closely with sales to develop creative opportunities and package and deliver against sponsorships across social platforms. Collaborate with consumer marketing, commerce, and editorial teams on distribution strategies that drive consumer revenue, commerce, and traffic, and deliver against the other key KPIs. Spearhead, manage, and oversee social content for Condé Nast and brand partners. Use site analytics to identify growth and engagement opportunities based on audience, data, and industry trends. Requirements 7+ years of relevant experience managing social media for a large brand or media publisher. Significant management experience, including overseeing the work of others, guiding growth and performance, and ensuring deadlines and key objectives are met. Demonstrated mastery of cross‑functional collaboration and stakeholder management. Highly organized, detail‑oriented, and passionate about meeting deadlines while remaining adaptable. Strong knowledge of social analytics tools and scheduling platforms. Proven success meeting site traffic and subscription goals, and executing tactics for brand KPIs. Expert‑level editorial judgment, writing, and editing skills, with a keen sense for developing and maintaining a brand voice that differentiates Bon Appétit from the competition. An understanding of strategic decision making in pursuit of revenue and an eye on the marketplace for new ideas. A passion for food and drink. Comfort with appearing on video, audio, and at live events. Compensation The expected base salary range for this position is $130,000 - $155,000. Salary offers are based on a wide range of factors including relevant skills, training, experience, and education. Equal Employment Opportunity Condé Nast is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, familial status, and other legally protected characteristics. #J-18808-Ljbffr