Specialist, Marketing

Want to make a difference? Come be a part of the amazing work EveryMind is accomplishing! EveryMind is not just a name; it’s a catalyst for change. We believe in the inherent value and potential of every individual, every mind. With a commitment to the building blocks of mental health, we have been strengthening communities and empowering individuals since 1957. Through our direct services, advocacy, and community partnerships, we foster an ecosystem of support that cultivates thriving communities. The Marketing Specialist helps EveryMind connect more people with the programs, services, trainings, and resources that strengthen mental wellness across our community. This role has a primary focus on executing the marketing strategy for EveryMind’s ServingTogether program, with responsibility for increasing awareness and expanding digital engagement among veterans, service members, military families, and community organizations. The position also heavily supports organization-wide marketing initiatives, including community education and mental health training programs. Working closely with the Marketing Manager, Marketing Director, program staff, and Advancement team, the Marketing Specialist combines marketing operations, digital marketing, creative content development, website management, marketing analytics, and online community engagement to grow awareness, increase participation, and strengthen EveryMind’s impact. Why You'll Love Working at EveryMind At EveryMind, we're not just a workplace, we're a mission-driven community committed to mental wellness for all. Here's what you can expect when you join us: A Recognized Top Workplace in Montgomery County (Bethesda Magazine) Over 65 Years of service as a leading mental health nonprofit 210+ Team Members across 27 locations Culture of Trust, Integrity, and Innovation Your Benefits Package Includes: Medical, Dental, and Vision Insurance Options Employer-Paid Life & Long-Term Disability Insurance 401(k) Matching Program 47+ Days of Leave (Vacation, Sick, Wellness, Holidays, Birthday & More!) Employee Assistance Program Referral Bonus Program Employee Discount Program Professional Development & Growth Opportunities ESSENTIAL DUTIES AND RESPONSIBILITIES: Execute marketing initiatives supporting EveryMind’s ServingTogether program, including digital campaigns, client acquisition efforts, content development, social media engagement, marketing automation, website updates, and performance reporting in accordance with grant requirements. Develop and execute integrated marketing campaigns that increase awareness, participation, registrations, referrals, and engagement across EveryMind’s programs, services, trainings, events, and strategic initiatives. Coordinate EveryMind’s organization-wide marketing request process by coordinating incoming requests, gathering needed information, prioritizing work, executing assigned projects, and routing requests to the appropriate marketing team member. Create and optimize HubSpot workflows, email campaigns, landing pages, audience segmentation, forms, and marketing automation to improve engagement, nurture prospective clients and participants, and support program growth. Create compelling digital and print marketing materials, including social media content, graphics, short-form videos, presentations, flyers, email campaigns, partner toolkits, and other collateral, using Canva, Adobe Creative Cloud, and other marketing tools. Grow and engage EveryMind’s online communities through proactive social media management, meaningful interaction with followers and organizations, and content that increases awareness, conversation, and participation across LinkedIn, Facebook, Instagram, and other digital channels. Maintain and update EveryMind’s WordPress website by publishing timely content; updating program pages, trainings, events, and resources; and ensuring website information remains accurate, engaging, and aligned with program activities. Collaborate proactively with program teams to anticipate marketing needs, identify opportunities, and translate program priorities into effective marketing strategies and campaigns. Monitor and analyze marketing performance using HubSpot, Meta Business Suite, Google Analytics 4, Google Ads, and other reporting tools; contribute to data reporting and use insights to inform decisions and improve results. Ensure consistency of EveryMind’s brand, messaging, and visual identity across marketing materials, social media, email, and website content. Stay current on digital marketing trends, platform updates, and industry best practices, bringing creative ideas and practical solutions to the team. Participate in regular supervision and ongoing professional development. Other duties as assigned. (REQUIRED) Supervision to be exercised: Occasional supervision of interns and volunteers. Supervision to be received: Reports to Manager, Marketing and collaborates closely with the Marketing Director to execute strategic marketing initiatives and organizational priorities. Qualifications Minimum Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Education: Bachelor’s degree in marketing, communications, public relations, graphic design, digital media, or a related field, or an equivalent combination of education and relevant professional experience. Experience: At least two years of professional experience in marketing, communications, digital engagement, or a related field, including hands-on experience with email marketing, social media, content development, website management, marketing automation, and performance reporting. Experience with HubSpot, Canva, Adobe Creative Cloud, WordPress, Meta Business Suite, Google Analytics 4, and Google Ads is strongly preferred. Experience in nonprofit, behavioral health, healthcare, military or veteran services, human services, or a community-based organization preferred. Skills: Strong written, verbal, and visual communication skills. Strong eye for engaging content, visual storytelling, layout, and brand consistency. Proficiency with CRM tools (Hubspot preferred) and marketing automation tools. Proficiency with Canva and working knowledge of Adobe Creative Cloud. Proficiency with Meta Business Suite, Google Analytics 4, and Google Ads. Working knowledge of WordPress content management and website updates. Experience developing and creating engaging content for LinkedIn, Facebook, Instagram, and other social media platforms, including static graphics and short-form videos. Ability to analyze website, email, social media, and advertising data; identify meaningful trends; and translate findings into practical recommendations. Strong organizational and project coordination skills, with the ability to manage multiple requests, deadlines, and priorities. Strong attention to detail. Proficiency in Microsoft Office Suite, Teams, Zoom, and other collaboration platforms. Abilities: Effectively interact and work collaboratively in a flexible work environment with a variety of constituents including clients and family members or caretakers, interns, volunteers, paid staff, CEO, board members, and community partners. Ability to express ideas with clarity, confidence and sensitivity. Must be able to maintain confidentiality involving clients in accordance with organizational and federal guidelines. Physical Demands: The physical demands described here represent those that an employee must meet to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing this job's duties, the employee is frequently required to stand, walk, sit, use hands to finger dexterity, handle with hands and arms, climb stairs, balance, kneel, crouch, or talk and hear. The employee must be able to lift and/or move up to 35 pounds frequently. The job's specific vision abilities include close vision, distance vision, and the ability to adjust focus. Clearance Requirements: The employee must pass a criminal background check. Certain job functions may require employee to pass a child sexual abuse and other criminal activity as well as a credit check. All staff providing services to staff or clients, must be free of illegal drugs and abuse of alcohol, and must be fully able to always perform all required duties. Working Conditions: The work environment is representative of that which an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The Marketing Coordinator is generally expected to work during EveryMind's core business hours of 9:00 a.m. to 5:00 p.m., Monday through Friday. Occasional evening or weekend hours may be required to support events, campaigns, trainings, or other organizational priorities. This is a hybrid position, with regular in-office collaboration and attendance at meetings, events, and other organizational activities as needed. Employees may also be required to travel locally within the community to support EveryMind programs, outreach efforts, or events. #J-18808-Ljbffr