Associate Director & Post-Production Manager

Associate Director & Post-Production Manager

The Associate Director & Post-Production Manager is a key member of the Multimedia team in University Marketing at William & Mary. The Multimedia Team serves to strengthen brand perception, student recruitment, alumni engagement and fundraising by creating video and multimedia content that engages, cultivates and educates local, national and international audiences. The videos & multimedia content positively impacts by encouraging increases in student applications, admission yield and private support for William & Mary with thoughtful and strategic branding in support of institutional reputation.

The Associate Director & Post-Production Manager reports to the Senior Director of Multimedia and is responsible for managing the post-production team on processes and procedures related to editing, motion graphics, color correction and audio mixing to ensure the output of high-quality multimedia projects. The Associate Director & Post-Production Manager also develops videos that are fresh, engaging and impressive for students considering William & Mary and creates high-level video projects that communicate the university's vision and achievements to appeal to donors, alumni & prospective donors.

The successful Associate Director & Post-Production Manager will help foster a culture of belonging and trust that embraces all people and perspectives. This is a hybrid position based in Williamsburg, Virginia, which offers a flexible work environment.

Salary

$56,000 to $68,000, commensurate with experience and internal alignment.

Required Qualifications

• Bachelor's degree in related field or the equivalent combination of education, experience, and training.
• Experience in providing a full range of media production, post-production and delivery services for high-quality multimedia projects (Typically 5+ years).
• Experience serving as a team project manager using an understanding of project scope, feasibility, timelines, milestones and dependencies (Typically 3+ years).
• Advance knowledge of post-production workflow including, but not limited to non-linear editing, media management, color correction, sound design and graphics.
• Great management and organizational skills in planning post-production workflow.
• Progressive professional experience in video production and post-production as well as a portfolio that demonstrates very strong creative proficiency.
• Outstanding interpersonal, verbal and written communication skills, with the proven ability to work collaboratively as a team player as well as develop and foster communication and teamwork with a diverse audience including alumni, donors, faculty, staff, students and the university community.
• Understanding of and desire to make an impact on the future of higher education.

Preferred Qualifications

• Experience in providing a full range of media production, post-production and delivery services for high-quality multimedia projects in higher education, nonprofit or another environment. (Typically, 5+ years).
• Experience managing a multimedia team. (Typically 3+ years)
• Experience with Adobe Creative Cloud including Premiere Pro, Audition and After Effects.
• Ability to manage a team and delegate, review and evaluate video projects to ensure work meets concept and project requirements. Determine priorities, provide guidance, and evaluate performance and progress.
• The ability to direct and shoot university video and multimedia productions using state-of-the-art video and audio equipment.
• The ability to manage the production process, which may include finding interview subjects, creating graphics, and presenting to client and other constituents.
• The ability to develop videography that is fresh, engaging and impressive for students considering William & Mary to increase applications and yield.
• The ability to create high-level video projects that communicate the university's vision, and achievements to appeal to donors, alumni & prospective donors to increase revenue.
• The ability to lead creative projects and initiatives that communicate the university's vision and achievements.
• Ability to adapt new technology to the video production process.
• Ability to maintain all video equipment including performing regular maintenance, maintaining proper levels and calibration of cameras, audio and video recorders, and other production equipment.

Conditions of Employment

• This position requires flexibility and the ability to travel occasionally.

Duties

45% - Video Post-Production:

• Manage post-production across the team, maintaining quality control of final deliverables.
• Manage the post-production processes, which may include collaborating with producers and presenting to campus partners and other constituents.
• Adapt new technology to the video production process.
• Manage the video server in collaboration with vendors and IT.
• Manage media file management system and archiving of content.
• Edit video projects with creativity, incorporating music, narration, sound effects, text and visuals.
• Ensure materials produced promote W&M and elevate W&M's institutional brand to increase revenue through enrollment and philanthropy.
• Develop videos that are fresh, engaging and impressive for students considering William & Mary to increase admissions.
• Create high-level video projects that communicate the university's vision and achievements to appeal to donors, alumni & prospective donors to increase revenue.

30% - Team Management:

• Manage the Post-Production Team. Delegate, review and evaluate video projects to ensure work meets concept and project requirements. Determine priorities, provide guidance, and evaluate performance and progress.
• Leverage the team's talents and skills to maximize effectiveness of work product.
• Lead creative projects and initiatives that communicate the university's vision and achievements.
• Work directly and independently with University Marketing constituents across campus to ensure video requests and needs are being accommodated to promote W&M and elevate W&M's institutional brand to increase revenue through enrollment and philanthropy.
• Manage & delegate storyboarding, videography, audio production and post-production, producing, directing, computer graphics and computer video-editing to produce high-quality video projects.
• Apply strong critical thinking skills and analysis to problem solve and execute decisions independently.
• Effectively apply project management principles for successful deployment of new systems and services.
• Train and manage a team of video interns.
• Help the Multimedia team identify opportunities for interns to assist on projects that could be efficient and effective to production and develop talent pipeline.

20% - Idea Generation & Research:

• Offer creative perspectives and interpretations for videography to be used in a variety of communication mediums.
• Lead creative projects by offering artistic direction needed for video shoots to enhance William & Mary branding & reputation.
• Help to sustain and guide the creative process.
• Find innovative ways to connect with new and existing target audiences.
• Explain the videography process to campus clients, guiding them toward the most workable solutions for their needs and requirements while fostering and educating about University Marketing goals institutional brand and the university's strategic plan.
• Create and suggest original video and multimedia projects for prospective students to increase admissions and to promote William & Mary.
• Provide expert advice and guidance on the use of video to University Marketing constituents.
• Participate in the planning and strategy for the university's use of social media and online communities for marketing and communication efforts.
• Assist in developing interview questions and storyboards.
• Offer creative perspectives and interpretations for videography to be used in a variety of communication channels.
• Develop and execute strategy of video and multimedia content for the university's social media and online communities.
• Research and enhance knowledge of current and future trends in videography and multimedia.
• Collaborate with University Marketing team members including designers, photographers and others to finalize projects.

5% - Performance Management:

• Establish expectations which are clear, well communicated and related to the goals and objectives of the unit.
• Provide staff with frequent, constructive feedback, including interim evaluations as appropriate.
• Ensure staff have the necessary knowledge, skills, and abilities to accomplish goals.
• Complete evaluations and EWPs by established deadlines with proper documentation.
• Address and document performance issues as they occur.
• Review and communicate safety issues to assure a safe and healthy workplace and a reduction in work-related absences.
• The Associate Director will supervise a team of 2 Producers.

Additional Job Description:

Job Profile: JP0001